Consumer Behavior Buying Having and Being 12th Edition by Michael Solomon 1292153105 978-1292153100

Consumer Behavior Buying Having and Being 12th Edition by Michael R. Solomon – Ebook PDF Instant Download/DeliveryISBN:  1292153105, 978-1292153100 

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Product details:

ISBN-10 ‏ : ‎ 1292153105

ISBN-13 ‏ : ‎ 978-1292153100

Author:  Michael R. Solomon

Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

 

Consumer Behavior Buying Having and Being 12th Table of contents:

Section 1 – Foundations of Consumer Behavior

• Chapter 1: Buying, Having, and Being: An Introduction to Consumer Behavior

• Chapter 2: Consumer and Social Well‑Being

Section 2 – Internal Influences on Consumer Behavior

• Chapter 3: Perception

• Chapter 4: Learning and Memory

• Chapter 5: Motivation and Affect

• Chapter 6: The Self: Mind, Gender, and Body

• Chapter 7: Personality, Lifestyles, and Values

Section 3 – Choosing and Using Products

• Chapter 8: Attitudes and Persuasive Communications

• Chapter 9: Decision Making

• Chapter 10: Buying, Using, and Disposing

Section 4 – Consumers in Their Social and Cultural Settings

• Chapter 11: Groups and Social Media

• Chapter 12: Income and Social Class

• Chapter 13: Subcultures

• Chapter 14: Culture

 

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Tags: Consumer, Behavior, Buying Having, Michael Solomon