Digital Marketplaces Unleashed 1st Edition by Claudia Linnhoff Popien 3662492741 9783662492741

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ISBN-10 :  3662492741 

ISBN-13 :  9783662492741

Author:  Claudia Linnhoff-Popien 

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.   The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

Digital Marketplaces Unleashed 1st Table of contents:

Part I Prefaces
1 Preface: Humans in Digital Marketplaces
2 Preface: Digital Society? The Great Transformation21
3 Preface: New Computing in Digital Marketplaces Unleashed
Part II Introduction
4 Welcome to the Age of Spontaneous Business Models: Start Shaping or Be Shaped
Part III Digital Society
5 Preface: So Far, so Bad – the Complexity-Fear Dilemma in Cybersecurity and Its Lesson for Digita
6 Valuation, Recognition, and Signaling in the Digital Public Sphere: the TED Talk Ranking Ecosystem
References
7 Consumers’ Digital Self-Determination: Everything Under Control?
References
8 Digitally Mature? Ready for the Digital Transformation?
References
9 Blockchain – the Case for Market Adoption of the Distributed Ledger
References
10 `Local’ Is an Asset, Response Time Is Key: Lessons Learned from the Amiona St. Gallen Local Digit
References
11 How Large Corporations Survive Digitalization
References
Part IV Individualized Digital Learning
12 Preface: Individualized Digital Learning
13 Corporate Learning in Upheaval
References
14 Digitalization in Schools – Organization, Collaboration and Communication
References
15 The Unsung Power of Horizontal Grassroots
References
16 The COMALAT Approach to Individualized E-Learning in Job-Specific Language Competences
References
Part V Disruptive Technologies & Entrepreneurship
17 Preface: Reprogramming Your Corporate Immune System
18 How Corporations Can Win the Race Against Disruptive Startups
References
19 Smart Contracts – Blockchains in the Wings
References
20 The Last Step Remains Analogue…
References
21 Marketplace-Driven, Game-Changing IT Games to Address Complex, Costly Community Problems
References
22 Industrial Evolution and Disruptive Innovation: Theories, Evidence and Perspectives
References
Part VI Digital Business Outcomes
23 Preface: Digital Business Outcomes
References
24 Software Industrialisation – How to Industrialise Knowledge Work?
References
25 From Digital Retail to Real-Time Retail
26 Privacy Preserving Personalization in Complex Ecosystems
References
Part VII Cognitive Systems
27 Cognitive Computing – the new Paradigm of the Digital World
28 From Tweet to Chatbot – Content Management as a Core Competency for the Digital Evolution
References
29 The European Network and Information Security Directive – a Cornerstone of the Digital Single M
References
30 The Future of Machine Learning and Predictive Analytics
References
31 How Banks Can Better Serve Their Customers Through Artificial Techniques
References
Part VIII Fin- & Insuretech
32 Preface: Fin- & Insuretech
References
33 Fintech Hypes, but Wealthy Internet Savvy Investors Prefer to Stay Hybrid
References
34 The Digital Insurance – Facing Customer Expectation in a Rapidly Changing World
References
35 FinTech and Blockchain – Keep Bubbling? Or Better Get Real?
References
36 On the Quest to the Ultimate Digital Money
References
Part IX Smart Traffic Hubs
37 Preface: Smart Traffic Hubs
38 SmartPORT Traffic Hub – The Prospects for an Intermodal Port of the Future
References
39 An Overview of Technology, Benefits and Impact of Automated and Autonomous Driving on the Automot
References
40 Hub Airport 4.0 – How Frankfurt Airport Uses Predictive Analytics to Enhance Customer Experienc
References
Part X Mobility Services
41 Preface: Beyond the Hood: the Development of Mobility Services in the Mobile Internet
42 Analyzing the Digital Society by Tracking Mobile Customer Devices
References
43 Improving Urban Transportation: an Open Plat-Form for Digital Mobility Services
References
44 Safety Belt for Pedestrians
References
45 The Impact of Indoor Navigation Systems for Public Malls – a Comprehensive Overview –
References
Part XI Industry 4.0
46 Preface: Industry 4.0
47 The Challenge of Governing Digital Platform Ecosystems
References
48 Transformation Not Completed – Identify Additional Business Opportunities by Digital Navigation
References
49 The Data Science Lab at LMU Munich: Leveraging Knowledge Transfer, Implementing Collaborative Pro
50 Diagnosis as a Service
References
Part XII Intelligent & Autonomous Enterprise
51 Preface: Intelligent & Autonomous Enterprise
References
52 Successful Data Science Is a Communication Challenge
References
53 The Future of Currency in the Direct Markets of Tomorrow – or: a Blueprint for a World Without
References
54 Digital Business Outcomes: Digital Innovation and Its Contribution to Corporate Development
References
55 Don’t Lose Control, Stay up to Date: Automated Runtime Quality Engineering
References
Part XIII Big Data and Analytics
56 Preface: Big Data and Analytics
57 Unlocking the Doors of Frankfurt Airport’s Digital Marketplace: How Fraport’s Smart Data Lab Mana
References
58 The Digitization Dilemma of Europe’s Non-Profit Organizations: Software as a Service to the Rescu
References
59 Consumer Journey Analytics in the Context of Data Privacy and Ethics
References
60 On the Need of Opening the Big Data Landscape to Everyone: Challenges and New Trends
References
Part XIV Cloud Technologies
61 Preface: the “Cloud Way” to Digital Transformation and New Business Models
62 Data Virtualization: a Standardized Front Door to Company-Wide Data Opens the Way for (Digital) B
References
63 The Cloud Native Stack: Building Cloud Applications as Google Does
References
64 The Forecast Is Cloud – Aspects of Cloud Computing in the Broadcast Industry
References
65 Data & IT Security, a Challenge for the Cloud Computing Trend
References
Part XV Internet of Things
66 Preface: Internet of Things
67 Cloud Technologies – May `Fog Computing’ Help out the Traditional Cloud and Pave the Way to 5G
References
68 A Generic Model for Coordinating the Individual Energy Demand of Electric Vehicles: Optimizing th
References
69 A Secure and Efficient Communication Tool
References
70 City as a Service and City On-Demand – New concepts for intelligent urban development
References
71 Personal Applications in the Internet of Things Through Visual End-User Programming
References
Part XVI Global Challenges – Local Solutions
72 Preface: Global Meets Local
73 Energy Is Essential, but Utilities? Digitalization: What Does It Mean for the Energy Sector?
References
74 Harnessing the Digital Marketplace in India: Revolutionary Growth, Challenges and Opportunities
References
75 Digital Revolution, High-Speed Democracy and the Brave New Working World: Learnings from an Austr
References
76 Build It and It Will Disrupt: a National Broadband Platform to Fuel New Zealand’s Digital Economy
References
Part XVII Active Cyber Defense
77 Securing the Opportunities of the Digitized Economy
78 Black Market Value of Patient Data
References
79 Enabling Cyber Sovereignty: with Knowledge, Not with National Products
Further Reading
80 Smart Authentication, Identification and Digital Signatures as Foundation for the Next Generation
References
81 Implications of Vulnerable Internet Infrastructure

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