Restaurant Chains in China The Dilemma of Standardisation versus Authenticity 1st edition by Guojun Zeng, Henk de Vries, Frank Go 9811309861 9789811309861

Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity 1st edition by Guojun Zeng, Henk J. de Vries, Frank M. Go – Ebook PDF Instant Download/DeliveryISBN:  9811309861, 9789811309861  

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Product details:

ISBN-10 :  9811309861 

ISBN-13 :  9789811309861

Author:  Guojun Zeng, Henk J. de Vries, Frank M. Go 

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox.  The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.

Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity 1st Table of contents:

1. Introduction
2. Authenticity Versus Standardization
3. Translocality
4. Methodology
5. Authenticity–Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
6. Case Study of Authentic Shanxi Cuisine in Guangzhou
7. Case Study of Authentic Hunan Cuisine in Guangzhou
8. Conclusion and Discussion

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Tags: Restaurant Chains, China, The Dilemma, Standardisation, Authenticity, Guojun Zeng, Henk de Vries, Frank Go