Contemporary Retail and Marketing Case Studies 1st edition by Nieuwenhuizen, CH van Heerden ISBN 1485124788 9781485124788

OneTwoSix Architects

1 Introduction

2 Competitors

3 Challenges

4 Staff

5 Customer service

6 Finances and budgets

7 Product and service offering

8 Target market

9 Types of media used to communicate to customers

10 Differentiation/competitive advantage

11 Keeping it fresh

12 Social responsibility

13 Proposal process

14 Our process

40Foods Distributors

1 Introduction

2 Background

3 40 Foods distributors (Pty) Limited

4 The brand Miss K

5 Marketing plan

For a Kid cc trading as 4aKid

1 Introduction

2 How and why did the company start up?

3 Target market

4 Products

5 Staff

6 Our competitors and our competitive advantage

7 Social responsibility

8 Our challanges

9 How have the financial situations grown from start-up to today?

10 Future plans

Aqua Salveo

1 Introduction

2 It began with water

3 And it became a product

4 Keeping it clear: Aqua Salveo – easy to use

5 Keeping it clean

6 Plant and bottling

7 Water, anyone?

8 Registration

9 The deep end

10 Sharing is caring: community involvement

11 Let us drink to the future

12 Long-term goals

13 Further goals – export markets

14 Simple. Clear. Natural.

15 Legal

16 Nomination and accreditations

AZ Trading Business Machines

1 Introduction

2 How it all started

3 Competitive advantage

4 The market

5 What makes AZ trading different?

6 Marketing communication

7 Problems and solutions

8 Conclusion

Collect-a-Can

1 Introduction

2 Background

3 Company aims and objectives

4 Target market

5 Marketing strategies

6 Strategy for success

DataPathway

1 Introduction

2 Products and services

3 Where does DataPathway fit in amongst its competitors in South Africa?

4 Differentiation and competitive advantage

5 A premium network infrastucture

6 Competitive pricing

7 Utilising top call centre technology

8 Challenges

9 Customer service and our stuff

10 Social responsibility

11 Our target market: Consumers on the inside are not necessarily like customers on the outside

12 Type of media used

13 The future

Dial-a-Surprize

1 Introduction: Dial-a-Surprise – The concept and history

2 Mission and values

3 Ownership and structure

4 Management

5 The market and industry

6 Dial-a-Surprize’s product

7 Market analysis

8 Marketing and sales strategy

9 Potential for expansion

Fry Group

1 Introduction

2 The idea

3 The products

4 The market

5 How Fry’s makes a difference

6 Challenges

7 Marketing

8 Fry’s goes international

9 Fry’s commitment to mother earth

10 Awards

Ice Cream Ninjas

1 Introduction

2 Differentiating the offering

3 It’s all in the name

4 What makes it cool

5 Position, address, location

6 Future plans

IMPERIAL Logistics

1 Intoduction

2 A global leader

3 Where does IMPERIAL Logistics fit in amongst competitors in South Africa?

4 Challenging operating landscape

5 The IMPERIAL Logistics brand: Fast moving, forward thinking

6 Industry collaboration

7 Employer of choice

8 ‘Green logistics evolution’

9 Transformation commitment

10 Strong financial perfomance

Jam & Daisies

1 Destination value

2 Unique selling points

3 Brand personality, brand essence and target market

4 Advertising and types of media used to communicate with customers

5 SWOT analysis

6 Staff recruitment and training

7 Staff structure

8 Ownership

Metrofile Holdings Limited

1 Introduction

2 About Metrofile

3 Product and service offering – a competitive advantage

4 Target market and customer base

5 Always placing the customer first

6 Metrofile and its employees

7 Social responsibility

8 Environment awareness

9 The challenge

10 Market initiatives

11 Some interesting facts about Metrofile holdings limited

Microsoft South Africa

1 Introduction: Who is microsoft South Africa?

2 Our business

3 The challenge

4 The Microsoft equity equivalence programme – a unique approach to B-BBEE strategy implementation

5 The advertising campaign

Momentum

1 Introduction

2 The Momentum fund

3 The Momentum Fund Disability Programme

4 Organisations supported by the Momentum fund

5 The impact of corporate social investment on business

6 Conclusion

Nikon

1 Introduction

2 Background

3 Vision and objectives

4 Commitment

5 Design concept of the brand symbol

6 Nikon in South Africa

7 Business segment focus

8 Some basic technologies that support Nikon

9 Life with Nikon

10 Digital SLR cameras – Nikon’s scene recognition system

On the Dot

1 Introduction

2 Competitors

3 Differentiation and competitive advantage

4 Strategic business partners

5 Customer service

6 Service offering

7 Challanges

8 Staff

9 Brand development

10 Communication

11 Corporate social investment

12 Enterprise development

13 Marketing development

14 Target marketing

15 Publicity

16 Media

OBC Chicken and Meat

1 Introduction

2 Say hello to one of South Africa’s fastest growing retailers

3 Feeding a successful brand… by thinking of the everyday needs of ordinary South Africans

4 Franchising – a growing success story

5 Bucking the economic downturn

6 The race is on as other retailers climb onto the bandwagon

7 OBC – Winning awards and winning customers

8 Building a future on the back of a strong past

Potla’ethu Payroll Solutions

1 Introduction

2 Vision and mission

3 Core values

4 Potla’ethu’s challenges

5 Memebership and partnerships

6 The current situation

7 A whole new world

8 Technology

9 Marketing

10 Competitors

11 Conclusion

Primedia

1 Introduction

2 The group’s business and brands

3 The group’s reach

4 Strategy and objectives

5 Primedia’s CSI initiatives

6 Human capital

7 External factors influencing the media industry

Pulp

1 Introduction

2 What is Pulp books?

3 The power of books

4 Profits with principles

5 Vision statement

6 SWOT analysis

7 Pulp target market

8 Major competitors

9 What sets pulp books apart from its competitors?

10 What sets Pulp books apart from its competitors?

11 Production plan

12 Marketing plan

3 Pulp’s eight point growth plan

14 What does the future hold for Pulp books?

SAS The power to know

1 Introduction: Who is SAS?

2 What is the SAS brand?

3 Explaining the SAS brand

4 Business model

The Business Place

1 Introduction

2 Marketing the new business model to all stakeholders

3 The current state of the business

4 Reaching all the stakeholders

5 Case studies

6 Tutorial

TFG

1 Introduction

2 Brand strategy

3 Collaborative process

4 Developing the CI

5 Target market

6 Challenges

7 The internal marketing plan of the new corporate brand TFG

8 Success factors

9 Next steps

10 Corporate social investment (CSI)

11 Conclusion

The Rollasole Business

1 The rollasole brand

2 Rollasole shoe range

3 Packaging

4 Marketing and promotions

5 Rollasole vending machines

6 Competitive advantage

7 Customer/service excellence

8 Finance and budget

9 Target market

10 Social responsibility

Tiger Brands

1 Introduction

2 The Tiger brands stable

3 Building the brand’s success

Tina Cowley

1 Background

2 Challenges

3 Product and service

4 Target market

5 Competitive advantage

6 Competitors

7 Marketing communications

8 Social responsibility

9 Staff

10 Management

11 Premises

12 Income streams

13 Financial

Tracker South Africa

1 Introduction

2 Production and services

3 Tracker’s credentials

4 Culture

Trainiac

1 Introduction

2 Who is trainiac?

3 Why take a blended approach to learning?

4 What differentiates us?

5 Social responsibility initiatives

6 The trainiac process

7 The trainiac learning cycle

8 The future

Tshidullo African Day Spa

1 Introduction of the business

2 Competitors

3 Challenges

4 Staff

5 Customer service

6 Finances and budgets

7 Product/service offering

8 Target market

9 Types of media used to communicate to customers

10 Differentiation/Competitive advantage

11 Social responsibility

12 Awards

Tsogo Sun

1 Scope

2 Introduction

3 Competitors

4 Challenges

5 Project magic

6 Magic memories

7 Project memories

8 Geared to live the company purpose

Tutuka Software

1 Introduction

2 The beginning

3 The end of paper

4 Corporate appeal

5 Access to cash

6 International cards

7 World Cup 2010 and VISA

8 Tutuka’s approach to customers

9 Achievement of the Africa award

10 Learning to succeed

11 How has Tutuka got this far?

12 Where is Tutuka going?

Yuppiechef Premium Kitchen Tools

1 Introduction

2 Small, nimble and quick to react

3 The ransome note

4 Summary

5 Points of information

Innovative Glass Design

1 Introduction

2 Expansion

3 Formal business

4 Market leads and media

5 New production

6 Success factors

7 Stock

8 Conclusion