Marketing and Smart Technologies Proceedings of ICMarkTech 2019 1st edition by Álvaro Rocha, José Luís Reis, Marc Peter, Zorica Bogdanović 9811515644 9789811515644

Marketing and Smart Technologies Proceedings of ICMarkTech 2019 1st edition by Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović – Ebook PDF Instant Download/DeliveryISBN:  9811515644, 9789811515644 

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Product details:

ISBN-10 :   9811515644 

ISBN-13 :  9789811515644

Author:   Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović 

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Marketing and Smart Technologies Proceedings of ICMarkTech 2019 1st Table of contents:

1. The Digital Advertising Conceptual Flow: A Literature Review
2. Featured Snippets Results in Google Web Search: An Exploratory Study
3. Willingness to Pay a Premium Price for Streaming Services: The Role of Trust in Services
4. Websites as Spaces of Confluence: Narratives and the Pursuit of Legitimacy
5. User Behavior: The Case of Instagram
6. The Influence of YouTubers in Consumer Behavior
7. Service Loyalty in Retail Banking: An Empirical Study
8. The Use of Virtual Reality in Marketing: Exploring the Need for Technology and Language Adaptation to Create High Quality Immersive Experiences
9. Social Media Usage Among Wine Tourism DMOs
10. Tactical Approaches to Disclose Influencers’ Advertising Partners
11. The Characteristics of Digital Influencers and Their Ethically Questionable Attitudes
12. The Use of Influencers in Social Media Marketing
13. Potential and Advantages of Social Shopping in Portugal
14. The Role of Digital Influencers on Buying Intention
15. Driving Factors of Consumer Irrationality in Omnichannel Consumer Behaviour
16. Event-Based Marketing: A Trendy and Emotional Way to Engage with the Public
17. The Application of Social and Viral Marketing and the Management of Social Networks to Promote the European Defence Conscience
18. A Survey on Centennials’ Expectations of Mobile Operators
19. Mobile Applications at Music Festivals in Portugal
20. The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten
21. The Influence of Thinking Styles on Perceived Price Fairness: An Experimental Study
22. Disruptive Technologies or Big-Bang Disruption: A Research Gap in Marketing Studies

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Tags: Marketing, Smart Technologies, Proceedings, ICMarkTech, Álvaro Rocha, José Luís Reis, Marc Peter, Zorica Bogdanović