Public Relations History Theory Practice and Profession 1st Edition by Cayce Myers ISBN 1138491403 9781138491403

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Product details:

ISBN 10: 1138491403 
ISBN 13: 9781138491403
Author: Cayce Myers

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

Public Relations History Theory Practice and Profession 1st Table of contents:

1. Definitions of Public Relations
2. Theories of Public Relations Development
3. Political Public Relations
4. Propaganda, Public Relations, and Public Opinion
5. Public Relations, Propaganda, and Conflict
6. Public Relations in Non-Profits, Education, and Religion
7. Corporate Public Relations
8. Entertainment and the Creation of the PR Professional
9. Public Relations Ethics, Organizations, and Credentialing
10. The Future of the History of Public Relations

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Tags: Cayce Myers, Public, Relations