10 Principles of Modern Marketing 1st edition by Kevin Lane Keller, Ann Lewnes 53863MIT60431

10 Principles of Modern Marketing 1st edition by Kevin Lane Keller, Ann Lewnes – Ebook PDF Instant Download/DeliveryISBN:  53863MIT60431 

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ISBN-13 :  53863MIT60431

Author:  Kevin Lane Keller, Ann Lewnes

Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches.

10 Principles of Modern Marketing 1st Table of contents:

1. Technology is the first step, 

2. Experience is the new brand,

3. A new type of customer relationship prevails,

4. Connect online and offline,

5. Value creation, communication, and delivery rule,

6. Data and testing are lifeblood,

7. Creativity is king, 

8. Don’t try to do it alone,

9. Have a bigger purpose  

10. Marketing leadership has changed. 

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