21st Century Corporate Citizenship A Practical Guide to Delivering Value to Society and Your Business 1st Edition by Emerald Group Publishing 1787147560 9781787147560

21st Century Corporate Citizenship A Practical Guide to Delivering Value to Society and Your Business 1st Edition by Emerald Group Publishing – Ebook PDF Instant Download/DeliveryISBN:  1787147560, 9781787147560 

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Product details:

ISBN-10 :  1787147560

ISBN-13 :  9781787147560

Author:  Emerald Group Publishing  

21st Century Corporate Citizenship is a practical guide to building a successful business in the modern day. It is a book about leveraging all the tools, trends and assets at the disposal of business to drive bottom-line results, value chain resiliency, productivity, innovation, long-term shareowner value, and benefit for the community. This is the book that leverages corporate citizenship as a value-creating enterprise and translates sustainability, corporate responsibility, and social impact to help you create the most successful business possible in tomorrow’s competitive landscape. For the up and coming manager, this book is the crib sheet to the 21st century MBA that you can’t get (yet) in business schools.  The tools and insights presented are valuable for every business person thinking about how to differentiate their company and maximize business and social value—from the sole proprietor to those working in a global megacorporation—the concepts explored are ‘must do’ for those working for manufacturing B2B or B2C companies that are managing complex supply chains, global operations, and corporate reputation. This ‘how-to’ handbook presents a step-by-step process aimed at helping you create the most successful business possible in the 21st century competitive landscape, empowering corporate citizenship professionals to accelerate their credibility within their company as an effective contributor who understands their company’s strategy and who creates value.

21st Century Corporate Citizenship A Practical Guide to Delivering Value to Society and Your Business 1st Table of contents:

Section 1: Laying The Foundation And Creating Your Basic Tools
1 Connecting Corporate Citizenship to Business Purpose
What This Has to Do with You
Business Purpose, Vision, and Strategy
How Does Your Corporate Citizenship Program Support Your Company’s Purpose and Strategy?
What Makes Your Company Unique?
How Do You Differentiate Your Corporate Citizenship Program?
Mapping Your Business Process Flow
Create Your Map
Your Competition
What We’ve Covered
10 Questions to Answer Before You Move On
Notes
2 Creating Advantage in Your Marketplace
Creating Advantage with Your Products and Services
How Customers Relate to What You Produce or Provide
Building a Self-Assessment Strategy
What Doesn’t Kill You Makes You Stronger: Working with Challenging Stakeholders
If You Can’t Differentiate, Collaborate
Managing the Process
Creating Advantage by Working with Values-Screened Investors
Pulling It All Together
What We’ve Covered
10 Questions to Answer Before You Move On
Notes
3 Of the People, for the People, by the People
Stakeholders are the Reason Corporate Citizenship Programs Can’t be a One-Size-Fits-All
How Your Audiences and Stakeholder Groups Affect Your Business Value Creation
Employees
Ages and Stages
Consumers
Investors
Suppliers
Government
Environment
How Your Corporate Citizenship Program Can Affect Your Stakeholders
Stakeholders Before Issues
Keep Scanning the Horizon
Your Most Important Stakeholder Group
What We’ve Covered
10 Questions to Answer Before You Move On
Notes
4 Connecting Corporate Citizenship to Business Strategy
What Is Strategy?
What Is a Corporate Business Strategy?
Economic Logic
Competitors
Customers
Supply Chain
Market Arena
Your Own Company’s Strategy
How Do You Find Out About Your Company’s Strategy?
Connecting Your Corporate Citizenship to Your Business Strategy
Which Assets Are Most Important?
Issue Focus
Competitive Advantage
Program Development
Damage Control
Mobilize Against a Threat
Presenting Your Work
Executive Summary
Situational Analysis
Objectives
Strategic Plan
Budgets
Don’t Forget the “Because”
Make Sure You’ve Covered All Your Bases
What We’ve Covered
10 Questions to Answer Before You Move On
Note
5 How to Set Up and Organize Your Corporate Citizenship Program
The Importance of Networks and Influence
The Right Strategy
The Right People
The Right Structure
The Right Processes
The Right Metrics and Incentives
Metrics and Measurement
The Only Constant is Change
Pulling It All Together
What We’ve Covered
10 Questions to Answer Before You Move On
Note
Section 2: Getting Results Across Your Business
6 The Importance of Your Supply Chain and Procurement Function
How to Map Out Your Supply Chain
Working with Codes and Standards of Conduct
Legal or Not?
Integrating Your Corporate Citizenship Strategy with Your Procurement Team’s Work
Moving from Risk to Reward
People Are at the Heart of Your Supply Chain
What We’ve Covered
10 Questions to Answer Before You Move On
Note
7 Creating a More Sustainable Operation
Setting Your Baseline Metrics
Energy
Water
Waste
Bringing Your Metrics Together
How to Turn Your Baseline Data into Goals and Targets
Context-Based Goals
Employee Health and Well-Being
Buildings and Facilities
Travel and Transportation
Sustainable Packaging
The Cycle of Innovation
What We’ve Covered
10 Questions to Answer Before You Move On
Notes
8 Defining and Managing Your Corporate Giving Program
When Is Small Big?
Trends in Employee Giving
Provide Engagement Opportunities for Varying Employee Segments
Leverage Technology to Drive Engagement
Moving to Strategic Giving
Does Your Company Need to Establish a Charitable Foundation?
Developing Strategic Partnerships with Nonprofits
Gifts Driven by Reciprocity
Managing and Measuring Your Diverse Portfolio
The Value of Employee Volunteer Programs
Employees May be More Motivated by the Opportunity to Do Well Than to Do Good
Amplifying Employee Efforts as Part of Your Company’s Commitment to the Community
Make It Easier
Legacy Relationships
What We’ve Covered
Questions to Answer Before You Move On
Notes
Section 3: Pulling it All Together
9 If a Sustainably Harvested Tree Falls in the Forest and There Is No One There to Hear It … Getting Your Message Across
How to Create a Compelling Call to Action
Cathedral Thinking
What We’ve Covered
10 Questions to Answer Before You Move On
Notes
10 Building On Your Success
Using External Reporting and Disclosure to Your Advantage
Integrated Reporting
Leveraging Your Reports
Working Yourself Out of a Job — The Power of Integration
The Value of Corporate Citizenship
What We’ve Covered
10 Questions to Answer Before You Move On
List of Key Terms
Corporate Citizenship Glossary

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Tags: Century Corporate, Citizenship, Practical Guide, Delivering Value, Emerald Group Publishing