Advances in Kaiyu Studies From Shop Around Movements Through Behavioral Marketing to Town Equity Research 1st edition by Saburo Saito, Kosuke Yamashiro 9811317392 9789811317392

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ISBN-10 :  9811317392 

ISBN-13 : 9789811317392

Author:  Saburo Saito, Kosuke Yamashiro

This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real estate, tourism, and regional policy. The book demonstrates how Kaiyu research has evolved from the original idea to the present state and envisages prospective Kaiyu studies in the age of big data and the Internet of Things (IoT). The distinguishing feature of their research is that Kaiyu is regarded as consumers’ simultaneous decisions sequentially made while undertaking their shop-arounds as to which shops they visit, for what purpose, and how much they spend there. This is a sharp contrast to much research on trip chains, which only deal with spatial movements. As a result, their studies first succeeded in empirically exploring the relationships between consumer shop-around movements and money flows among shopping sites within a city center retail environment. As a result, the author and his coworkers uncovered the roles of many urban policies and facilities inexplicit so far by revealing how they contribute to the turnover of the whole town through stimulating Kaiyu. This gives a universal means of evaluation for urban development policy. Thus they have refreshed the scope of consumer shop-around studies from shop-around movements in the context of city planning, shopping marketing, and evaluation of urban revitalization policy, to town equity researches. This book presents step by step these conceptual developments by showing concrete research examples from their vast Kaiyu studies based on numerous empirical interview surveys at real retail environments.

Advances in Kaiyu Studies From Shop Around Movements Through Behavioral Marketing to Town Equity Research 1st Table of contents:

1. Introduction: A Meta-theoretic Evaluation Framework for Kaiyu Studies
Part I. Policy Evaluation from Kaiyu Movements
2. How Did the Large-Scale City Center Retail Redevelopment Change Consumer Shop-Around Behaviors?: A Case of the City Center District at Fukuoka City, Japan
3. Evaluating Municipal Tourism Policy from How Visitors Walk Around Historical Heritage Area: An Evaluation of the “Walking Path of History” of Dazaifu City, Japan, Based on Visitors’ Kaiyu Behavior
4. How Did the Extension of Underground Shopping Mall Vitalize Kaiyu Within City Center?
Part II. Some Characteristics of Kaiyu
5. Occurrence Order of Shop-Around Purposes
6. Kaiyu Distance Distribution Function at Downtown Space
7. The Factors Determining Staying Time of Kaiyu in City Center
8. Little’s Formula and Parking Behaviors
Part III. Economic Effects by Accelerating Kaiyu
9. The Economic Effects of City Center 100-Yen Circuit Bus
10. Time Value of Shopping
11. Roles of City Center Cafés and Their Economic Effects on City Center: A Consumer Behavior Approach Focusing on Kaiyu
Part IV. Economic Effects by Increasing Visitors
12. The Economic Effects of Opening a New Subway Line on City Center Commercial District
13. Did an Introduction of a New Subway Line Increase the Frequency of Visits to City Center?
14. To What Extent Did the Woodworks Festival Attract People?
15. How Did the Effects of the Festival Held on Main Street Spread Over Other Districts Within a City Center?
Part V. Kaiyu Marketing and Value of Visit to City Center
16. Did the Grand Renewal Opening of Department Store Enhance the Visit Value of Customers?
17. A New Entry of Large Variety Shop Increases the Value of City Center?
Part VI. Emerging View of the Goal of Urban Development
18. The Concept of Town Equity and the Goal of Urban Development
19. City Center Parking Policy: A Business Model Approach
Part VII. Information and Consumer Kaiyu Behaviors
20. Exploring Information Processing Behaviors of Consumers in the Middle of Their Kaiyu with Smartphone
Part VIII. Urban Policy and Consumer Welfare
21. Travel Demand Function of Korean Tourists to Kyushu Region, Japan
22. Direct Approach to Estimating Welfare Changes Brought by a New Subway Line

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Tags: Advances, Kaiyu Studies, Around Movements, Behavioral Marketing, Town Equity, Saburo Saito, Kosuke Yamashiro