Branding the Nation the Place the Product 1st Edition by Ulrich Ermann, Klaus Jürgen Hermanik 1315393247 9781315393247

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Product details:

ISBN-10 :  1315393247 

ISBN-13 :  9781315393247

Author:  Ulrich Ermann, Klaus Jürgen Hermanik 

Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined. To discuss these forms of branding, book chapters refer to states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded. The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an understanding of the intricate and surprising ways in which things, places, and cultural practices become brands.

Branding the Nation the Place the Product 1st Table of contents:

1 Origination: the geographies of brands and branding
2 The state branding of US postage stamps for state commemorative years: from heritage, iconography and place to placelessness
3 Ghostly cities: some notes on urban branding and the imagining of places
4 Becoming Eataly: the magic of the mall and the magic of the brand
5 The on-screen branding and rebranding of identity politics in Cyprus
6 Tango Argentino as nation brand
7 Tourism, nation branding and the commercial hegemony of nation building in the post-Yugoslav states
8 Promoting the nation in Austria and Switzerland: a pre-history of nation branding

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Tags: Branding, the Nation, the Product, Ulrich Ermann, Klaus Jürgen Hermanik