Copywriters Handbook A Step by Step Guide to Writing Copy That Sells 1st edition by Robert Bly 1250238005 9781250238009

Copywriter s Handbook A Step by Step Guide to Writing Copy That Sells 1st edition by Robert W. Bly  – Ebook PDF Instant Download/DeliveryISBN: 1250238005, 9781250238009  

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Product details:

ISBN-10 :  1250238005 

ISBN-13 :  9781250238009 

Author:  Robert W. Bly 

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products.

Copywriter s Handbook A Step by Step Guide to Writing Copy That Sells 1st Table of contents:

1: An Introduction to Copywriting
2: Writing to Get Attention: The Headline and Subject Line
3: Writing to Communicate
4: Writing to Sell
5: Getting Ready to Write
6: Writing Print Advertisements
7: Writing Direct Mail
8: Writing Brochures, Catalogs, and Other Printed and PDF Sales Materials
9: Writing Public Relations Materials
10: Writing TV and Radio Commercials
11: Writing Web Sites
12: Writing Landing Pages
13: Writing E-mail Marketing
14: Writing Online Ads
15: Writing for Social Media
16: Writing for Video
17: Writing for Content Marketing
18: Getting Copy Written
19: Getting Your Copy Designed and Produced

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Tags: Copywriter, Handbook, Step by Step, Sells, Robert Bly