Creative Direction in a Digital World A Guide to Being a Modern Creative Director 1st Edition Adam 1351380214 9781351380218

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Product details:

• ISBN-10: 1351380214
• ISBN-13: 9781351380218
• Author: Adam Harrell

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.　 Divided into ten chapters. Each focuses on a different key aspect of the creative director’s job from start to finish. Learn how to understand the client’s biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client.　 Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results.

Table of contents:

Chapter 1 Understand Your Audience
Chapter 2 Brand Strategy
Chapter 3 The Process of Ideation and Concepting
Chapter 4 The Elements of Great Design
Chapter 5 Changing Behavior by Design
Chapter 6 Designing Content That’s Awesome
Chapter 7 Making Your Message Spread
Chapter 8 The Digital Design Process
Chapter 9 Presenting Your Work Like a Pro
Chapter 10 Keeping Yourself Motivated and Your Team Happy

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