Engineering Innovation From idea to market through concepts and case studies De Gruyter Textbook 1st Edition by Benjamin Legum, Amber Stiles, Jennifer Vondran 3110521016 9783110521016

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ISBN-10 :  3110521016 

ISBN-13 : 9783110521016

Author:  Benjamin M. Legum, Amber R. Stiles, Jennifer L. Vondran 

Engineering Innovation is an overview of the interconnected business and product development techniques needed to nurture the development of raw, emerging technologies into commercially viable products. This book relates Funding Strategies, Business Development, and Product Development to one another as an idea is refined to a validated concept, iteratively developed into a product, then produced for commercialization. Engineering Innovation also provides an introduction to business strategies and manufacturing techniques on a technical level designed to encourage passionate clinicians, academics, engineers and savvy entrepreneurs. Offers a comprehensive overview of the process of bringing new technology to market. Identifies a variety of technology management skill sets and management tools. Explores concept generation in conjunction with intellectual property development for early-stage companies. Explores Quality and Transfer-to-Manufacturing.

Engineering Innovation From idea to market through concepts and case studies De Gruyter Textbook 1st Table of contents:

Part A: The Business Side of Innovation
1 Starting Out with Due Diligence and Early-Stage Market Research
1.1 The Life Cycle of a Company
1.1.1 Life Cycle Deviations
1.2 What is Due Diligence?
1.2.1 Why Conduct Due Diligence?
1.3 Types of Due Diligence
1.4 Performing Market Research
1.4.1 Utilizing Market Reports and Other Resources
1.4.2 Bringing It All Together with an Example
1.4.3 Identifying Target Consumers
1.4.4 Closely Scrutinize Competitors
1.5 At the Conclusion of Due Diligence and Market Research, Prepare A Value Proposition
2 Validating Your Business Model
2.1 Business Validation
2.1.1 Will the Market Support the Business Model?
2.1.2 SWOT Analysis
2.1.3 Validate Business Models with Stakeholders
2.2 Concept Validation
2.2.1 Defining User Requirements
2.2.2 Early-Stage Market Research Overlaps with Concept Validation
2.2.3 Validate Throughout Development
2.2.4 Final Thoughts on Concept Validation
2.3 Stakeholder Analysis
2.3.1 Stakeholder Feedback on Human Factors
2.4 Carefully Analyze the Voice of Your Prospective Customer – Survey and Focus Group Design
2.4.1 Getting Started
2.4.2 Psychology of VOC
2.4.3 Designing the Survey/Focus Group
2.4.4 Drawing Conclusions About Human Factors (Regarding the Concept/Product) from VOC Results
2.4.5 Conduct Customer Surveys
2.4.6 Extracting Useful Information from VOC Data Through Statistical Analysis
2.4.7 Two Practical Examples
3 Forming a Business Around Your Technology
3.1 What Is a Business?
3.1.1 Sole Proprietorship
3.1.2 Partnership
3.1.3 Corporation
3.1.4 Limited Liability Company (LLC)
3.2 Support Structures for Startups and Small Companies
3.2.1 Small Business Administration (SBA)
3.2.2 State Programs
3.2.3 Small Business Development Centers (SBDCs)
3.2.4 Economic Development Corporations (EDCs)
3.2.5 Incubators
3.2.6 Accelerators
3.3 De-risking Innovation and De-risking Investment
3.3.1 De-risking Innovation
3.3.2 De-risking Investment
3.4 Establishing a Team
3.4.1 Leadership of the Team
3.4.2 Mentors, Advisors, and Board Members
4 Laying the Groundwork for a Business Plan and Preparing a Business Plan
4.1 The Process of Developing a Business Plan – Preparation for a Business Plan
4.2 Developing a Marketing Strategy and a Sales Strategy
4.2.1 Marketing Strategy: Using the Four Ps of Marketing to Achieve Marketing and Promotion Objectives
4.2.2 Marketing Strategy: Conduct Competitive Analysis
4.2.3 Marketing Strategy: Technology-Based Considerations
4.2.4 Documenting Your Marketing Strategy and Sales Strategy in a Marketing Plan and a Sales Plan
4.3 Expansion Strategy: Planning for Entry into Future Markets
4.4 IP Strategy and Plan
4.5 Technology Plan
4.5.1 Technology Life Cycle
4.5.2 When Cutting Edge Innovation Satisfies Unmet Consumer Need, Commercial Success Isn’t Far Behind
4.5.3 The Importance of Technology Forecasting
4.5.4 Developing a Technology Portfolio
4.5.5 Developing a Realistic Timeline
4.5.6 Writing a Technology Plan
4.5.7 Transitioning from Research to Development and Beyond
4.5.8 Planning for Special Considerations for Your Technology
4.6 Preparing a Business Plan
4.6.1 Executive Summary
4.6.2 Company Description
4.6.3 Marketing Plan
4.6.4 Sales Plan
4.6.5 Technology Plan
4.6.6 Organizational Chart and Management Team
4.6.7 Operating Procedures
4.6.8 Financial Models
4.6.9 Attachments
5 Understanding Intellectual Property as It Relates to Your Business
5.1 Patents
5.1.1 Provisional and Non-Provisional Patent Applications
5.1.2 Example Questions to Ask Your Patent Attorney
5.2 Trademarks and Service Marks
5.3 Copyrights
5.4 Trade Secrets
5.5 Developing an Intellectual Property Strategy and IP Portfolio
5.5.1 Start by Deciding on Which IP Rights You Need
5.5.2 Developing a Timeline
5.5.3 Developing an International IP Strategy
5.5.4 Perform an IP Audit to Determine if You are Missing Any Key IP Rights
5.5.5 Monitor Your Intellectual Property Rights, and Your Competitors’
5.6 The Importance of Freedom to Operate
5.6.1 FTO Legal Opinions
5.7 Licensing Agreements
6 Funding Methods
6.1 Start with the End in Mind: Know Your Exit Strategy
6.1.1 Stages of Funding
6.2 Funding
6.2.1 Risk and De-Risking
6.2.2 Pre-seed Funding/Bootstrapping
6.2.3 Types of Funding: Equity, Debt, and Non-dilutive Funding
6.3 Lessons Learned from Pitching to Prospective Investors
6.4 Understanding Investor Expectations
6.5 Common Early Startup Challenges
7 Launching Your Innovation to Market – Strategy then Implementation
7.1 Introduction
7.1.1 Strategy versus Implementation
7.1.2 Strategic Implementation Plan (SIP)
7.2 Hiring Strategy Planning and Implementation
7.2.1 Identifying Types of Resources
7.2.2 Hiring Strategy Planning
7.2.3 Hiring Strategy Implementation
7.3 Vendor Management
7.3.1 Assessing Vendors
7.3.2 Vendor Risk Management
7.3.3 Assessing Service Providers and Contract Manufacturers
7.3.4 Scope Creep
7.3.5 The Importance of Vendor Management
7.4 Marketing and Sales Strategy and Implementation
7.4.1 Marketing and Sales Strategy
7.4.2 Marketing and Sales Implementation
7.5 Postlaunch: Evaluating Effectiveness and Planning for Further Expansion
7.5.1 Postlaunch Surveillance and Analytics Strategy
7.5.2 Postlaunch Surveillance and Analytics Implementation
8 Technology Project Management
8.1 Introduction
8.2 Tools for “First-Time” Project Managers
8.2.1 Scope Management
8.2.2 Risk Management and Scenario Planning
8.2.3 Project Communication
8.3 Managing Technical and Strategic Risk and Creating Realistic Project Timelines
8.3.1 Managing Technical Risk
8.3.2 Managing Strategic Risk
8.3.3 Creating Realistic Project Timelines
8.4 Effective Technology Management
8.4.1 Establish Central Governance
8.4.2 Utilize a Project Management Office
8.4.3 Design an Employee Performance Incentive Program
8.4.4 Execute Best Practices in Project Management
8.5 Change Management
8.5.1 Step 1: Assess and Understand the Current State of the Project
8.5.2 Step 2: Research, Analyze, and Agree to the Problem
8.5.3 Step 3: Communicate a Vision
8.5.4 Step 4: Design and Implement a Project to Deliver the Change
8.5.5 Step 5: Assess How the Change is Impacting the Organization
8.5.6 Table Top Workshops – A Live Example of Executing Change Management
8.5.7 Final Thoughts on Change Management
8.6 Problem-Solving Techniques
8.6.1 What is the Problem?
8.6.2 Finding Solutions
8.7 Brainstorming (Ideation) Techniques
8.7.1 Do your Homework
8.7.2 Facilitation Techniques
8.7.3 Do Not Settle with a List, Take it Further!
8.7.4 Follow Through, Be Proactive!
8.8 Conclusion
Part B: Engineering the Innovation
9 Needs Finding, Concept Generation, and Prototyping
9.1 Needs Finding Process
9.1.1 Observations, Unmet Needs, and Needs Statements
9.1.2 Need Statement Selection
9.2 Concept Generation Process
9.3 Preparing for Needs Finding Process and Concept Generation Process
9.3.1 Preparedness
9.3.2 Alternative Decision-Making Models
9.4 Decision-Making Walkthrough
9.5 Needs Finding and Concept Generation for Startups
9.6 How a Concept Becomes a Product
9.6.1 Prototype Development
9.6.2 Design for Manufacturing (DFM) and Design for Assembly (DFA)
9.6.3 Sourcing
9.7 Finding Resources
9.7.1 Hardware and Physical Components
9.7.2 Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM)
9.7.3 3D Printing
9.8 Moving on to Product Development
10 Product Development and Manufacturing
10.1 Product Development through Manufacturing
10.1.1 Minimum Viable Product (MVP)
10.1.2 Planning How to Develop a Product/Technology with a Technology Development Plan
10.1.3 Product Development
10.1.4 Transfer to Manufacturing
10.2 Documentation
10.2.1 Design Controls
10.2.2 Revision Histories
10.2.3 Bill of Materials
11 An Introduction to Quality
11.1 A World of Quality
11.1.1 Making Consistent Quality Products: An Overview of Quality Management
11.2 Quality Management Systems (and Examples)
11.2.1 Types of Quality Management Systems
11.2.2 Design of Quality Management Systems
11.2.3 Checks and Balances within Quality Management Systems
11.3 Total Quality Management (TQM) Tools
11.4 Six Sigma and Lean Six Sigma
11.4.1 Lean
11.4.2 Six Sigma
11.4.3 Lean Six Sigma
12 Medical Devices
12.1 Introduction
12.1.1 Impact of Medical Devices
12.1.2 Overview of Medical Technologies
12.2 Unique Management Aspects of Bringing Medical Devices to Market
12.2.1 Medical Device Value Propositions
12.2.2 Medical Device Business Models
12.2.3 Medical Device Fundraising
12.2.4 Medical Device Leadership
12.2.5 Medical Device Startup Operations
12.3 Unique Technical Aspects of Bringing Medical Devices to Market
12.3.1 Medical Device Research and Development: Transitioning from Bench to Bedside
12.3.2 Medical Device Validation Testing Requirements
12.4 Other Unique Aspects of Bringing Medical Devices to Market
12.4.1 Medical Device Regulatory Strategy
12.4.2 Medical Device Labeling
12.4.3 Medical Device Clinical Trials
12.4.4 Medical Device Reporting
12.4.5 Medical Device Marketing
12.4.6 Medical Device Reimbursement in the United States
12.5 Conclusion

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