Entrepreneurship 10th Edition by Robert Hisrich, Michael Peters, Dean Shepherd 0078112842 9780078112843

Entrepreneurship 10th Edition by Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd – Ebook PDF Instant Download/DeliveryISBN:  0078112842, 9780078112843 

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Product details:

ISBN-10 :  0078112842 

ISBN-13 :  9780078112843

Author:   Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd 

The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

 

Entrepreneurship 10th Table of contents:

Part I: The Entrepreneurial Perspective

1. Entrepreneurship and the Entrepreneurial Mind-Set

2. Entrepreneurial Intentions and Corporate Entrepreneurship

3. Entrepreneurial Strategy: Generating and Exploiting New Entries

Part II: From Idea to Opportunity

4. Creativity and the Business Idea

5. Identifying and Analyzing Domestic and International Opportunities

6. Intellectual Property and Other Legal Issues for the Entrepreneur

Part III: From the Opportunity to the Business Plan

7. The Business Plan: Creating and Starting the Venture

8. The Marketing Plan 

9. The Organizational Plan

10. The Financial Plan 

Part IV: From the Business Plan to Funding the Venture

11. Sources of Capital

12. Informal Risk Capital, Venture Capital, and Going Public

Part V: From Funding the Venture to Launching, Growing and Ending the New Venture

13. Strategies for Growth and Managing the Implication of Growth

14. Accessing Resources for Growth from External Sources 

15. Succession Planning and Strategies for Harvesting and Ending the Venture

Part VI: Cases

Case 1 Turner Test Prep Co.

Case 2 Jim Boothe, Inventor

Case 3 A. Monroe Lock and Security Systems

 

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Tags: Entrepreneurship, Robert Hisrich, Michael Peters, Dean Shepherd