Impossible to ignore creating memorable content to influence decisions 1st Edition by Carmen Simon 1259584145 9781259584145

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ISBN-10 :  1259584145 

ISBN-13 :  9781259584145

Author:  Carmen Simon 

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Impossible to ignore creating memorable content to influence decisions 1st Table of contents:

Chapter 1 Memory Is a Means to an End
Chapter 2 A Business Approach to Memory
Chapter 3 Control What Your Audience Remembers
Chapter 4 Made You Look
Chapter 5 The Paradox of Surprise
Chapter 6 Sweet Anticipation
Chapter 7 What Makes a Message Repeatable?
Chapter 8 Become Memorable with Distinction
Chapter 9 “I write this sitting in the kitchen sink”
Chapter 10 How Much Content Is Too Much?
Chapter 11 How Does the Brain Decide?
Chapter 12 The Right to Be Forgotten and the Intent to Be Remembered

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