Information Visualization Perception for Design 4th Edition by Colin Ware ISBN 0128128755 978-0128128756

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ISBN 10: 0128128755
ISBN 13: 978-0128128756
Author: Colin Ware

Information Visualization: Perception for Design, Fourth Edition explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications–resulting in visualization of improved clarity, utility and persuasiveness. This new edition has been revised and updated to include the latest relevant research findings. Content has been updated in areas such as the cognitive neuroscience of maps and navigation, the neuroscience of pattern perception, and the hierarchy of learned patterns.

New changes to the book make it easier to apply perceptual lessons to design decisions. In addition, the book offers practical guidelines that can be applied by anyone, including interaction designers and graphic designers of all kinds.

• Includes the latest research findings in visualization and perception
• Provides a new chapter on designing for perception to help bridge the gap between specific perception-based guidelines and common design decisions
• Presents over 400 informative, full color illustrations that are key to an understanding of the subject

Information Visualization Perception for Design 4th Table of contents:

Chapter One. Foundations for an Applied Science of Data Visualization

Visualization Stages

Experimental Semiotics Based on Perception

Semiotics of Graphics

Sensory versus Arbitrary Symbols

Gibson’s Affordance Theory

A Model of Perceptual Processing

Costs and Benefits of Visualization

Types of Data

Metadata

Conclusion

Chapter Two. The Environment, Optics, Resolution, and the Display

The Environment

The Eye

The Optimal Display

Conclusion

Chapter Three. Lightness, Brightness, Contrast, and Constancy

Neurons, Receptive Fields, and Brightness Illusions

Luminance, Brightness, Lightness, and Gamma

Perception of Surface Lightness

Monitor Illumination and Monitor Surrounds

Conclusion

Chapter Four. Color

Trichromacy Theory

Color Measurement

Opponent Process Theory

Properties of Color Channels

Color Appearance

Applications of Color in Visualization

Application 1: Color Specification Interfaces and Color Spaces

Application 2: Color for Labeling (Nominal Codes)

Application 3: Pseudocolor Sequences for Data Maps

Application 4: Color Reproduction

Conclusion

Chapter Five. Visual Salience: Finding and Reading Data Glyphs

Eye Movements

V1, Channels, and Tuned Receptors

Preattentive Processing and Ease of Search

Integral and Separable Dimensions: Glyph Design

Representing Quantity

The Searchlight Metaphor and Cortical Magnification

Conclusion

Chapter Six. Static and Moving Patterns

Gestalt Laws

Showing Speed

Texture: Theory and Data Mapping

Perception of Transparency with Uniform Colors

Perceiving Patterns in Multidimensional Discrete Data

Pattern Perception and Deep Learning

The Visual Grammar of Node-link Diagrams

The Visual Grammar of Maps

Patterns in Motion

Perception of Animated Motion

The Processes of Pattern Finding

Chapter Seven. Space Perception

Depth Cue Theory

Depth Cues in Combination

Task-Based Space Perception

Tracing Data Paths in 3D Graphs

Judging the Morphology of Surfaces

Patterns of Points in 3D Space

Perceiving Patterns in 3D Trajectories

Judging Relative Positions of Objects in Space

Judging the Relative Movements of Self Within the Environment

Selecting and Positioning Objects in 3D

Judging the “up” Direction

The Aesthetic Impression of 3D Space (Presence)

Conclusion

Chapter Eight. Visual Objects and Data Objects

Image-Based Object Recognition

Structure-Based Object Recognition

The Object Display and Object-Based Diagrams

3D Glyphs

Faces

Coding Words and Images

Labels and Concepts

Concept Mapping

Iconic Images versus Words versus Abstract Symbols

Scenes and Scene Gist

Conclusion

Chapter Nine. Images, Narrative, and Gestures for Explanation

The Nature of Language

Integrating Visual and Verbal and the Narrative Thread

Animated versus Static Presentations

Visual Narrative for Explanation

Introduction and Initial Framing

Conclusion

Chapter Ten. Interacting with Visualizations

Data Selection and Manipulation Loop

Exploration and Navigation Loop

Interfaces with less Literal Metaphors

Nonmetaphoric Interactions with Nonspatial Data

Network Zooming

Conclusion

Chapter Eleven. Thinking With Visualizations

The Cognitive System

The Predicting Brain

Memory and Attention

Visualizations and Mental Images

Long-Term Episodic Memory and World Modeling

Knowledge Formation

Cognitive Biases and Automatic Processing

Review of Visual Cognitive System Components

Chapter Twelve. Designing Cognitively Efficient Visualizations

The Process

Step 1: High-Level Cognitive Task Description

Step 2: Data Inventory

Step 3: Cognitive Task Refinement

Step 4: Identification of Appropriate Visualization Types

Step 5. Applying Visual Thinking Design Patterns for Cognitive Efficiency

Visual Monitoring

Drill Down

Find Local Patterns in Small to Medium-Sized Networks

Seed-then-Grow

Pattern Comparisons in a Large Information Space

Cross-View Brushing

Dynamic Queries

Model-Based Interactive Planning

Step 6 Prototype Development

Step 7: Evaluation and Design Refinement

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