International Business 7th Edition by Simon Collinson, Rajneesh Narula, Alan Rugman 1292064390 978-1292064390

International Business 7th Edition by Simon Collinson, Rajneesh Narula, Alan M. Rugman – Ebook PDF Instant Download/DeliveryISBN:  1292064390, 978-1292064390 

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Product details:

ISBN-10 ‏ : ‎ 1292064390

ISBN-13 ‏ : ‎ 978-1292064390

Author:  Simon Collinson, Rajneesh Narula, Alan M. Rugman

This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice.

 

International Business 7th Table of contents:

Part I: Global Business Environment

1. Globalization

Part II: National Business Environments

2. Cross‑Cultural Business

3. Politics, Law, and Business Ethics

4. Economics and Emerging Markets

Part III: International Trade and Investment

5. International Trade

6. Business–Government Trade Relations

7. Foreign Direct Investment

8. Regional Economic Integration

Part IV: The International Financial System

9. International Financial Markets

10. International Monetary System

Part V: International Business Management

11. International Strategy and Organization

12. Analyzing International Opportunities

13. Selecting and Managing Entry Modes

14. Developing and Marketing Products

15. Managing International Operations

16. Hiring and Managing Employees

 

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Tags: Simon Collinson, Rajneesh Narula, Alan Rugman, International Business