Management Practices in Asia Case Studies on Market Entry CSR and Coaching 1st edition by Christiane Prange, Ralph Kattenbach 3030196615 9783030196615

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ISBN-10 :  3030196615 

ISBN-13 :  9783030196615

Author:  Christiane Prange, Ralph Kattenbach 

Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries – between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf.  This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company’s development has grown tremendously, calling for new solutions. 

Management Practices in Asia Case Studies on Market Entry CSR and Coaching 1st Table of contents:

Part I. Introduction
Asia: The Continent of Superlatives and Contradictions
Overview of the Book
Part II. Aspiring Global Giants
neolid: A French Start-Up in Japan and South Korea
Taking the Road to India? Under Armour’s Internationalization Strategies
Garuda Indonesia: A Turbulent Journey to Global Expansion
New Game: Should the Multinational Crop Protection Company CPG Enter China’s M-Commerce Market?
Part III. Ethnocentrism Revisited
Trung Nguyen Group and the Global Coffee Dream: Advantage at Home but Also Abroad?
Late to the Party: Can Starbucks Become the Life of It?
Paris Baguette: How a South Korean Bakery Is Entering Europe Through the Capital of France
Part IV. Corporate Social Responsibility on the Move
Lipton’s Tea Plantations in India: Is There a Gap Between Saying and Doing in Sustainability?
A New Home for MusHome? Positioning Mushroom Growing Kit Through Social Media Marketing
Pizza Hut Vietnam: Adapting a Global Code of Conduct
A Breath of Fresh Air: Creating Shared Value in the Philippines
Schneider Electric India Private Limited: The CSR Dilemma
Materialise: Teaching Along the Silk Road
Part V. Coaching in Asia
Guidance vs. Facilitation: A Critical Juncture for Coaching Services
Coach! The Challenge of Leadership Coaching and Mentoring in the Context of Intercultural Work Environments
Female Career Coaching for a Multinational Company in China
Fostering a Collaborative Mindset
Part VI. Conclusion
The Rise and Fall of Boundaries

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Tags: Management Practices, Case Studies, Market Entry, Coaching, Christiane Prange, Ralph Kattenbach