Marketing 5th Edition by Dhruv Grewal, Michael Levy 1259446298 9781259446290

Marketing 5th Edition by Dhruv Grewal, Michael Levy – Ebook PDF Instant Download/DeliveryISBN:  1259446298, 9781259446290 

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ISBN-10 :  1259446298 

ISBN-13 :  9781259446290

Author:  Dhruv Grewal, Michael Levy 

Value-Added, Every Time. Grewal’s value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketingis the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current, fresh ideas for the classroom.

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