Marketing Channel Strategy An Omni Channel Approach 1st edition by Adel Ansary, Robert Palmatier, Eugene Sivadas, Louis Stern 1138593931 978-1138593930

Marketing Channel Strategy An Omni Channel Approach 1st edition Adel I. Ansary, Robert W. Palmatier, Eugene Sivadas, Louis W.  Stern – Ebook PDF Instant Download/DeliveryISBN:  1138593931, 978-1138593930

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Product details:

ISBN-10 ‏ : ‎ 1138593931

ISBN-13 ‏ : ‎ 978-1138593930

Author:  Adel I. Ansary, Robert W. Palmatier, Eugene Sivadas, Louis W.  Stern

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.

The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality.

 

Marketing Channel Strategy An Omni Channel Approach 1st Table of contents:

chapter 1|35 pages
The Omni-Channel Ecosystem

chapter 2|45 pages
Channel Basics

chapter 3|26 pages
Channel Power

chapter 4|34 pages
Channel Relationships

chapter 5|30 pages
Channel Conflict

chapter 6|46 pages
Retailing Structures and Strategies

chapter 7|32 pages
Wholesaling Structures and Strategies

chapter 8|44 pages
Franchising Structures and Strategies

chapter 9|26 pages
Channels and International Markets

chapter 10|26 pages
End-User Analysis

chapter 11|18 pages
Omni-Channel Strategy

 

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Tags: Marketing Channel, Strategy, Adel Ansary, Robert Palmatier, Eugene Sivadas, Louis Stern