Marketing Channel Strategy International Edition 8th edition by Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson ISBN‎ 1292060468 978-1292060460

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Product details:

ISBN 10:‎ 1292060468
ISBN 13: 978-1292060460
Author: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson 

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience―for you and your students. Here’s how:

• Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
• Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
• Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Marketing Channel Strategy International Edition 8th Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson, Marketing Channel