Semiotics and Visual Communication II Visual Communicationof Seduction 1st Edition by Evripides Zantides 1527500020‎ 978-1527500020

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ISBN-10 ‏ : ‎ 1527500020

ISBN-13 ‏ : ‎ 978-1527500020

Author: Evripides Zantides 

The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in “deception”, not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication—the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world – and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design.

 

Semiotics and Visual Communication II Culture of Seduction 1st Table of contents:

Chapter One: Theoretical Aspects of Seduction in Verbal
and Nonverbal Communication
Is Visual Culture a By-Product of the Repression of Nonverbal
Communication? 
Paul Cobley
Siren Song: Thoughts on Seduction and Persuasion 
Miltos Frangopoulos
The Rhetorical Act In-Between Translation and Seduction 
Göran Sonesson

Chapter Two: Public Spaces, Design and Meaning
Projection / Suggestion / Intervention: Moving Beyond the Spectacle
Jeff Leak
Rebranding Chemelot Campus: A Semiotic Analysis of the Design
Process
Jack Post
Writerly Readers: Semiotics of the Elephant & Castle 

Chapter Three: Seductive Strategies and Advertising Design
From Narcissus to the Pygmalion Effect in Political Debates: A SemiFunctional Analysis of the Romanian Presidential Debates of 2014 
Nicolae-Sorin Drăgan
The Seduction of Translating: Film Posters as imagetexts 
Evangelos Kourdis and Loukia Kostopoulou
Seducing the Tourist Gaze: Postcards as Influential Destination Icons 
Eirini Papadaki
The Seduction of the Dialect in Visual Communication: Greek Cypriot
Dialect in Print Advertisements
Aspasia Papadima, Evripides Zantides, Evangelos Kourdis
Seductive Nations: National Logos as a Cosmopolitanism of Attractions
Gregory Paschalidis
The Seductive Interaction of Semiotic Systems: A Preliminary Study
of Television Spot for Olympic Air
Eleni Sykioti and Christina Tsigka
National Posters for Tourism (1929–2007): Social and Historic
Signifiers 
Ifigeneia Vamvakidou, Nikos Fotopoulos, Andromachi Solaki,
Xanthippi Kapoulitsa and Lazaros Papoutzis

Chapter Four: Fashion Representations and Packaging Design
Seductive Visions: Gazing Across Time and Space in the Mor(t)ality
Tales of Fashion Representation
Nicolas Cambridge
The Toy Box: The Changing Semiotics of Toy Packaging 
Vicki Thomas
List of Contributors 

 

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Tags: Semiotics, Visual Communication, Visual Communication, Seduction, Evripides Zantides