The Marketing Performance Blueprint Strategies and Technologies to Build and Measure Business Success 1st Edition Paul Roetzer

The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. At a time when marketers face increasing pressure to connect every dollar spent to bottom-line results, they are largely underprepared and underperforming. But with obstacles come opportunities. The marketers who will redefine the industry in the coming months and years, and be in high demand, take a technical, scientific approach. They never stop seeking better talent, enhanced technology, and more intelligent and integrated strategies. The Marketing Performance Blueprintis a modern marketers guide to maximize return on investment through hybrid talent, advanced technology, and inbound strategy.