Timeless Leadership Truths The Origins and Applications of Business Strategy 1st Edition by Norton Paley 1000134728 9781000134728

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ISBN-10 :  1000134728 

ISBN-13 :  9781000134728

Author:  Norton Paley 

The origins of business strategy are found in military applications. Generals throughout history faced formidable challenges as they crafted plans to outmaneuver competing forces, acquire territory, and gain power. Similarly, business leaders also look to outmaneuver their rivals as they enter new markets against entrenched competitors, secure a strong market position, and expand their companies’ influence. Although the destructive aspects of war are not present in business, there is a reasonable parallel, such as the bankruptcies of once-mighty companies, which resulted in layoffs of thousands of employees and the closings of numerous plants. Then there was the devastating economic impact and societal disruption that created demoralizing misery among large groups of individuals in once-flourishing areas worldwide. The intent of the book is to improve managers’ ability to think strategically. The further aim is to blend the timeless lessons of military strategy into business plans, with impact in grassroots engagement with customers, as well as the inevitable clashes with competitors. In addition, readers can access a body of knowledge that has endured in written form and practiced by successful leaders for centuries. As such, managers will hold a competitive edge in an evolving digital-age marketplace.

Timeless Leadership Truths-The Origins and Applications of Business Strategy 1st Table of contents:

PART 1 Sun Tzu
1 Prosperity, Survival, or Ruin
Applications
2 Developing Plans
Applications
3 Victory
Applications
4 Employing Staff
Applications
5 Offensive Strategy
Applications
6 Skill in Strategy
Applications
7 Dispositions
Applications
Advantages of Defense
Advantages of the Offensive
8 Energy
Applications
9 Weaknesses and Strengths
Applications
Physical
Psychological
10 Maneuver
Applications
11 The Nine Variables
Applications
Natural Markets
Leading-Edge Markets
Key Markets
Linked Markets
Central Markets
Challenging Markets
Difficult Markets
Encircled Markets
12 Marches, Signals, Signs
Applications
13 Terrain
Applications
14 The Variables of Ground
Applications
15 Attack
Applications
16 Employment of Secret Agents
Applications
PART 2 Carl von Clausewitz
17 What Is Conflict
Applications
18 Purpose and Means in Competitive Conflict
Applications
19 On Genius
Applications
20 Strategy (Part A)
Applications
21 Strategy (Part B)
Applications
22 Strategy (Part C)
23 The Engagement in General
Applications
24 Attack and Defense (Part A)
Applications
25 Attack and Defense (Part B)
Applications
26 Defense of an Area of Operations
Applications
27 Plans
Applications
Concluding Comments on Origins
Applications
PART 3 Activating a Business Strategy: Developing a Strategic Business Plan
28 Vision
Corporate Culture
Empowered Staff
Agile Organization
Developing a Vision Statement
Vision Statement
Team Activity
29 Strategic Objectives
Developing Strategic Objectives
Product/Service
Pricing
Marketing
Supply Chain
Leadership/Management
Team Activity
30 Strategies
Concentration
Offensive Action
Indirect Maneuver
Speed
Boldness
Post Strategy
Summary
Objective 1
Strategies
Objective 2
Strategies
Objective 3
Strategies
31 Business Portfolio
PART 4 Origins and Applications of the Digital-Age Organization
32 Evolution of the Modern Organization
Frederick Taylor
The Human Relations School
Giants of Industry
John D. Rockefeller
Henry Ford
Alfred P. Sloan
Organizational Thinkers and Strategists
The Business–Military Connection
Organizations: A Panoramic Overview

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Tags: Timeless Leadership, Truths, The Origins, Applications, Business Strategy, Norton Paley