UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers Edward 1484238117 9781484238110

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Product details:

• ISBN-10 ‏ : ‎ 1484238117
• ISBN-13 ‏ : ‎ 9781484238110
• Author: Edward Stull

What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives.    This book enables you to participate fully in discussions about UX, as you discover the fundamentals of user experience design and research. Rather than grasp concepts through a barrage of facts and figures, you will learn through stories. Poisonous blowfish, Russian playwrights, tiny angels, Texas sharpshooters, and wilderness wildfires all make an appearance. From Chinese rail workers to UFOs, you will cover a lot of territory, because the experiences that surround you are as broad and varied as every age, culture, and occupation. You will start by covering the principles of UX before going into more diverse topics, including: being human, the art of persuasion, and the murky waters of process.  Every day, people gather around conference tables, jump onto phone calls, draw on whiteboards, stare at computer monitors, and try to build things — we all create

Table of contents:

Part I. UX Principles
1. UX Is Unavoidable
2. You Are Not the User
3. You Compete with Everything
4. The User Is on a Journey
5. Keep It Simple
6. Users Collect Experiences
7. Speak the User’s Language
8. Favor the Familiar
9. Stability, Reliability, and Security
10. Speed
11. Usefulness
12. The Lives in Front of Interfaces
Part II. Being Human
13. Perception
14. Attention
15. Flow
16. Laziness
17. Memory
18. Rationalization
19. Accessibility
20. Storytelling
Part III. Persuasion
21. Empathy
22. Authority
23. Motivation
24. Relevancy
25. Reciprocity
26. Product
27. Price
28. Promotion
29. Place
Part IV. Process
30. Waterfall, Agile, and Lean
31. Problem Statements
32. The Three Searches
33. Quantitative Research
34. Calculator Research
35. Qualitative Research
36. Reconciliation
37. Documentation
38. Personas
39. Journey Mapping
40. Knowledge Mapping
41. Kano Modeling
42. Heuristic Review
43. User Testing
44. Evaluation
45. Conclusion

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