The Handbook for Market Research for Life Sciences Companies Finding the Answers You Need to Understand Your Market 1st Edition by Denault 1351773496 9781351773492

The Handbook for Market Research for Life Sciences Companies Finding the Answers You Need to Understand Your Market 1st Edition by Denault – Ebook Instant Download/Delivery ISBN(s): 1351773496,  9781351773492

Product details:

• ISBN 10: 1351773496
• ISBN 13: 9781351773492
• Author: Denault

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need? Is my innovation filling that gap in the market? Who are my competitors? How are they approaching the market? If these questions are unaswered, entrepreneurs meet potential investors or partners with only a basic understanding of their market.

Table of contents:

1 Market Research Basics

2 Primary Research

3 Secondary Research

4 Analyzing Data

5 Estimates and Models

6 The Look n’ Feel

7 Final Words

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