Reputation strategy and analytics in a hyper connected world 1st Edition Foster 1119212715 9781119212713

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Product details:

• ISBN 10: 1119212715
• ISBN 13: 9781119212713
• Author: Foster

Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You’ll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be.

Table of contents:

Chapter 1: Welcome to the Networked Ecosystem

Chapter 2: Progress through the Revolutionary Storm: Why Data Science Matters

Chapter 3: The Digital Media Revolution Creates Completely New Business Models

Chapter 4: Breaking the Branding Sound Barrier: The Role of Reputation Strategy

Chapter 5: Reputation and Your Brand’s DNA

Chapter 6: The Economics of Reputation

Chapter 7: Co-Creation Is Essential for Aligning Brands and Customers

Chapter 8: The Data Safety Net: Leveraging Evidence in the Midst of Crisis

Chapter 9: Reputational Partnering

Chapter 10: The Reputation Culture

Chapter 11: The Reputation Payoff: The High Stakes of Crisis Leadership

Chapter 12: The Future of Reputation Strategy

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