Health Communication in the Changing Media Landscape Perspectives from Developing Countries 1st Edition by Ravindra Kumar Vemula, SubbaRao M Gavaravarapu 3319335391 9783319335391

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ISBN-10 :  3319335391 

ISBN-13 :  9783319335391

Author: Ravindra Kumar Vemula, SubbaRao M Gavaravarapu 

This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information relates to traditional belief systems and local philosophies; the implications for health communicators; how certain forms of silence are produced when media articulates and problematizes only a few health issues and sidelines others; and much more. The book brings together current research and discussions on the three areas of policy, practices and theoretical perspectives related to health communication approaches in developing countries, presenting well-researched and documented essays that will prove helpful for academic and scholarly inquiry in this area.

Health Communication in the Changing Media Landscape: Perspectives from Developing Countries 1st table of contents:

1. Introduction
1. Health Communication: Discourses from Tradition to Modernity
2. Witchcraft and the Moral Philosophy of Ubuntu Are Entangled: Implications for HIV/AIDS Communication in South Africa
3. Communicable and Non-Communicable Diseases and Health Communication in Mainland China and Hong Kong
2. Health Communication in the Changing Media Landscape
4. Sexual Health in Changing Media Scenarios in Russia
5. Digital Technology and HIV/AIDS Prevention in Kenya
6. The Role of mHealth in India: Understanding the Future Ramifications for Community Empowerment
3. Framing of Health in Media
7. Media and Public Health Communication at the Grassroots: Village Cinemas and HIV Education in Papua New Guinea
8. No News is Bad News: Examining the Discourse Around Hugo Chávez’s Illness
9. The Forms of Silence: Media Coverage on Neglected Diseases in Brazil
4. Emerging Issues
10. Of Bulging Bellies and Slimming TVs: Television and Nutrition Transition in India
11. Exploring Individual, Cultural and Structural Components of Health Communication Programs: A Gender Integrative Approach
12. Covering the Last Mile: A Challenge in Health Communication in India?

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Tags: Health Communication, the Changing Media, Perspectives, Developing Countries, Ravindra Kumar Vemula, SubbaRao M Gavaravarapu