Public Relations in China Building and Defending your Brand in the PRC 1st Edition by David Wolf ISBN 1137483792‎ 978-1137483799

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Product details:

ISBN 10: 1137483792‎ 

ISBN 13: 978-1137483799

Author: David Wolf 

 In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

Table of contents: 

Introduction

1. Putting PR to Work in China

2. Public Relations and the Chinese Government

3. Handling the Media in China

4. PR and Corporate Change in China

5. Avoiding and Managing a Crisis in China

6. Corporate Social Media in China

7. Effective China PR

8. 360º Public Relations in China

9. Public Relations Agencies in China

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Tags: David Wolf, Public Relations, China Building, Defending, Brand