Innovative Research Methodologies in Management 1st Edition by Luiz Moutinho, Mladen Sokele ISBN 3319644009 9783319644004

Convergence of Experts’ Opinions on the Territory: The Spatial Delphi and the Spatial Shang

• Author: Simone Di Zio
• Focuses on the convergence of expert opinions in spatial analysis, particularly using methods like the Spatial Delphi and Spatial Shang for decision-making and forecasting.

Interactive Scenarios

• Authors: Theodore J. Gordon and Jerome Glenn
• Discusses interactive scenario planning, which allows experts to collaboratively design and evaluate potential future scenarios.

Virtual Reality for Marketing Research

• Author: Raymond R. Burke
• Explores the use of virtual reality (VR) technologies in market research, allowing brands to simulate environments and study consumer behavior more effectively.

The Knowledge Domain of Affective Computing: A Scientometric Review

• Authors: Maria H. Pestana, Wan-Chen Wang, and Luiz Moutinho
• A review of the scientific literature on affective computing, which is the study of how computers can recognize and respond to human emotions, and its applications.

The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis

• Authors: Maria H. Pestana, Wan-Chen Wang, and Luiz Moutinho
• Examines how emotions impact brand recall, with a focus on gender differences, using voice emotion response data and optimal analysis techniques.

The Neuroscience Research Methods in Management

• Author: Jyrki Suomala
• Discusses how neuroscience methods, such as EEG and fMRI, can be used to better understand decision-making processes in management.

Benefits of Neuromarketing in the Product/Service Innovation Process and Creative Marketing Campaign

• Author: Jyrki Suomala
• Looks at how neuromarketing can enhance the product/service innovation process and help in creating more effective marketing campaigns by analyzing consumers’ brain activity.

Neuromarketing

• Author: Robin Clark
• Provides an overview of neuromarketing, the intersection of neuroscience and marketing, exploring how understanding brain responses can influence marketing strategies.

The Futures Polygon Development

• Author: Antonio Pacinelli
• Likely refers to a method of developing future scenarios, potentially offering a structured approach for exploring multiple outcomes and understanding the uncertainties of future trends.