Cultural Tourism 2nd Edition by Hilary Du Cros,Bob McKercher ISBN 0415833965 978-0415833967

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ISBN 10: 0415833965 
ISBN 13: 978-0415833967
Author: Hilary Du Cros,Bob McKercher

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors.

Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways:

• New sections on tangible and intangible cultural heritage and world heritage sites.
• Expanded material on cultural tourism product development, the cultural tourism market and consumer behaviour, planning and delivery of exceptional experiences
• New case studies throughout drawn from cultural attractions in developing countries such as Southeast Asia, China, South Africa and the Pacific as well as from the developed world, particularly the United States, Britain, Japan, Singapore, Australia and Canada.

Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other’s roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

Table of contents:

Part A: Setting the Context

Chapter 1: Introduction: Defining Cultural Tourism
Chapter 2: Challenges in Achieving Sustainable Cultural Tourism
Chapter 3: Issues, Benefits, Risks, and Costs
Part B: Cultural Assets
4. Chapter 4: Cultural Heritage Management Principles and Practice (with Special Reference to World Heritage)
5. Chapter 5: Tangible Cultural Heritage
6. Chapter 6: Intangible Cultural Heritage and Creative Arts

Part C: Tourism, the Tourist, and Stakeholders
7. Chapter 7: How Tourism Works
8. Chapter 8: The Cultural Tourism Market: A Cultural Tourism Typology
9. Chapter 9: Tourist Attractions System, Markers, and Gatekeepers

Part D: Products
10. Chapter 10: Cultural Tourism Products
11. Chapter 11: Assessing Product Potential
12. Chapter 12: Market Appeal/Robusticity Matrix: A Site-Specific Auditing Tool

Part E: Operationalization
13. Chapter 13: Framework for Understanding What is Necessary for a Successful Attraction
14. Chapter 14: Applying Planning and Management Frameworks
15. Chapter 15: (Title not provided)

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Hilary Du Cros,Bob McKercher,Cultural,Tourism