Designing Luxury Brands The Science of Pleasing Customers’ Senses 1st Edition by Diana Derval ISBN 3319715550 978331971555

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Product details:

ISBN 10: 3319715550 

ISBN 13: 9783319715551 

Author: Diana Derval

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods – like the Derval Color Test® taken by over 10 million people –  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Table of contents:

 1. Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading
2. Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration
3. Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury
4. Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion
5. Creating Game-Changers, Sustainable Luxury, and Beauty OCD
6. Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors
7. Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success
8. Creating a Unique Style, Affordable Luxury, and the Magnetic Sense
9. Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements
10. Reaching Luxury Shoppers, Travel Retail, and the Sense of Time
11. Building Iconic Luxury Brands, GenAI, and the Gift of Foresight
12. Finding the Right Influencers, KOLs, and the Sense of Smell

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Tags: Diana Derval, Designing Luxury Brands, The Science of Pleasing, Customers’ Senses