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Product details:
- ISBN-10 : 3319907069
- ISBN-13 : 9783319907062
- Author : Iva Petkova
Table of contents:
1. Introduction: Field Transformations and Institutional Entrepreneurship in Cultural Industries
2. New Institutional Entrepreneurs in the Fashion Industry
3. Fashion Companies: Organizational Responses to Managing Innovation in E-Commerce Practice
4. The Evolution of Digital Moda as an Institutional Entrepreneur
5. Digital Moda: Institutionalizing Legitimacy in the Fashion Industry
6. The Fruits of “Creative Disruption”: Influence Legitimacy and Tech Culture Transfer to Fashion Industry Gatekeepers
7. Ethnography at the Threshold: A Confessional on Theory and
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