Reengineering the University How to Be Mission Centered Market Smart and Margin Conscious 1st edition by William F Massy 1421419008 9781421419008

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Product details:

ISBN-10 :  1421419008 

ISBN-13 : 9781421419008

Author: William F Massy 

Higher education expert William F. Massy’s decades as a professor, senior university officer, and consultant have left him with a passionate belief in the need for reform in America’s traditional universities. In Reengineering the University, he addresses widespread concerns that higher education’s costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change.

Reengineering the University How to Be Mission Centered Market Smart and Margin Conscious 1st Table of contents:

1. Understanding the Traditional University
Problems and Opportunities
Assets Worthy of Preservation
Why Traditional Universities Do What They Do
Implications for Tuition and Cost Containment
Business Models and Value Propositions
2. The Reengineering Challenge
Flaws in the Academic Business Model
Building a Reengineering Portfolio
Implementation Considerations
Responsibilities for Reengineering
3. The New Scholarship of Teaching
Conceptual Underpinnings
Illustrative Applications
Two “Outside the Box” Proposals
Organizing for Improvement
4. The Cost of Teaching
Alternative Approaches
Design of Teaching Systems
Modeling from University Transactional Data
Extending the Model across the Campus
Areas of Application
5. Financial Planning and Budgeting
Envisioning University Information
Coherent Financial Planning
Coherent Resource Allocation
A Model for Balancing Mission and Margin
Conclusion

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Tags: Reengineering, University, Mission, Market Smart, Margin Conscious, William Massy