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Product details:
- ISBN-10 : 1780678495
- ISBN-13 : 978-1780678498
- Author:
“Geared towards helping you evolve different typographic styles, the book […] is packed with practical techniques and iconic examples” – Creative Boom
Playing with typographic puzzle pieces is one of the joys of graphic design and typographers have many entertaining, esoteric, and eccentric options at their disposal. The Typography Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world, visible in all areas of popular culture. Beautifully illustrated, this book presents images from leading designers who use fonts, lettering, illustrations and digital media in all fields of the visual arts, including web design, logo design and branding.
Geared towards helping you evolve different typographic styles, The Typography Idea Book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand–lettering, vectorizing, novelty typefaces, and puns, discover all the brilliant ideas you could be bringing to your own designs.
Table of contents:
- Introduction: Make great typography
- Communicate through letters
- Pictorial
- Environmental
- Construction
- Transformative
- Conceptual
- Comic
- Create typographic personalities
- Collage
- Re-forming
- Obsessive
- Extreme
- Talking
- Overlapping
- Non-traditional
- Be inspired by history
- Antique
- Vernacular
- Avant-garde
- Pastiche
- Rococo
- Swash
- Digital
- Explore media and technique
- Hand-lettering
- Brush scrawl
- Custom
- Logo type
- Crayon
- Blackboard
- Vector
- Laser
- Create illusion and mystique
- Flat dimensional
- Fluidity
- Overprinting
- Shadow
- Experiment with style and form
- Experimental
- Smart type
- Lower case
- Minimalism
- Expressive reduction
- Grids
- Abstraction
- Play and improvise
- Ransom notes
- Puns
- Rebuses
- Illumination
- Novelty
- Type face
- Integration
- Scale
- Jumbled
- Initials
- Punctuation
- Glossary
- Further reading
- Index
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