Aesthetic Intelligence How to Boost It and Use It in Business and Beyond 1st Edition by Pauline Brown ISBN 9780062883308 0062883305

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Product details:

ISBN 10:  0062883305

ISBN 13: 9780062883308

Author: Pauline Brown

In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it.

Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.

Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.

Table of contents: 

Introduction: Aesthetics Matter  
Part I Mastering the Other AI  
Chapter 1 The Aesthetic Advantage  
Chapter 2 Coming to Our Senses  
Chapter 3 Cracking the Code  
Chapter 4 Designed to Last  
Part II Boost Your AQ  
Chapter 5 Tuning In to Taste  
Chapter 6 Interpreting (and Reinterpreting) Personal Style  
Chapter 7 The Art of Curation: Restoring Harmony and Balance  

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Tags: Pauline Brown, Aesthetic Intelligence, Boost, Business, Beyond