Small Business Management Theory and Practice 4th edition by Tim Mazzarol,Sophie Reboud 9789811395086 981139508X

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Product details:

ISBN 10:981139508X
ISBN 13:9789811395086
Author:Tim Mazzarol,Sophie Reboud

This textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.

For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life as a small business owner-manager – both its challenges and its rewards.

Small Business Management Theory and Practice 4th  Table of contents:

1. The Role of the Small Business Within the Economy

2. Entrepreneurs vs. Owner-Managers

3. Surviving the Early Years

4. Planning and Strategy in the Small Firm

5. Creating Customers

6. The Process of Growth in the Small Firm

7. Small Firms and Human Resources

8. Operations Management

9. Using Technology

10. Debt Versus Equity

11. Cash Flow, Profit and Working Capital

12. Franchising and Legal Issues for Small Business

13. The Owner-Manager and the Troubled Company

14. Buying, Selling and Valuing the Business

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Tim Mazzarol,Sophie Reboud,Practice,Management,Business 9789811395086