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The business of sports 2nd Edition by Scott Rosner, Kenneth Shropshire ISBN 1449697976 9781449697976

Name: The business of sports 2nd Edition by Scott Rosner, Kenneth Shropshire ISBN 1449697976 9781449697976
SKU: EB-10811838
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The business of sports 2nd Edition Scott R. Rosner Digital Instant Download

Author(s): Scott R. Rosner, Kenneth L. Shropshire (editors)

ISBN(s): 9780763780784, 0763780782

Edition: 2

File Details: EPUB, 13.39 MB

Year: 2018

Language: English

SKU: EB-10811838 Category: Business & Economics - Industries Tags: Kenneth L. Shropshire (editors), Scott R. Rosner

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The business of sports 2nd Edition by Scott R. Rosner, Kenneth L. Shropshire – Ebook PDF Instant Download/Delivery: 1449697976, 978-1449697976
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ISBN 10: 1449697976
ISBN 13: 978-1449697976
Author: Scott R. Rosner, Kenneth L. Shropshire

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by today’s sports business leaders. It covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad areas.The Second Edition provides insight from a variety of stakeholders in the industry and covers the major business disciplines of management, marketing, finance, information technology, accounting, ethics, and law. Each chapter features concise introductions, a broad range of focused readings and targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics.

The business of sports 2nd Table of contents:

Part I: Introduction to the Business of Sports

Chapter 1: Introduction to the Business of Sports
Chapter 2: Sports Economics
Chapter 3: Sports and Society
Chapter 4: Sports Media
Chapter 5: The Globalization of Sports

Part II: The Sports Industry

Chapter 6: Sports Marketing
Chapter 7: Sports Sponsorship
Chapter 8: Sports Advertising
Chapter 9: The Role of Sports Agents
Chapter 10: Sports Media Rights and Television Contracts

Part III: Professional Sports

Chapter 11: The Business of Professional Sports: An Overview
Chapter 12: The National Football League (NFL)
Chapter 13: The National Basketball Association (NBA)
Chapter 14: Major League Baseball (MLB)
Chapter 15: The National Hockey League (NHL)
Chapter 16: The Business of Soccer and International Sports Leagues

Part IV: College and Amateur Sports

Chapter 17: College Sports and the NCAA
Chapter 18: The Economics of College Sports
Chapter 19: Youth and Amateur Sports

Part V: Managing Sports Organizations

Chapter 20: Managing a Sports Organization
Chapter 21: The Role of the Sports Executive
Chapter 22: Sports Facility Management
Chapter 23: Sports Event Management

Part VI: Legal and Ethical Issues in Sports

Chapter 24: The Law and Sports
Chapter 25: Labor Relations in Sports
Chapter 26: Legal Issues in the Management of Sports
Chapter 27: Ethical Issues in Sports

Part VII: The Future of Sports Business

Chapter 28: The Future of Sports Business
Chapter 29: Emerging Trends in Sports Management