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Product details:
- ISBN 10: 0128177578
- ISBN 13: 9780128177570
- Author: Derek Hansen
Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events.
Table of contents:
Chapter 1: Introduction to social media and social networks
Chapter 2: Social media: New technologies of collaboration
Chapter 3: Social network analysis: Measuring, mapping, and modeling collections
Chapter 4: Installation, orientation, and layout
Chapter 5: Labeling and visual attributes
Chapter 6: Calculating and visualizing network metrics
Chapter 7: Grouping and filtering
Chapter 8: Semantic networks
Chapter 9: Email: The lifeblood of modern communication
Chapter 10: Thread networks: Mapping message boards and email l
Chapter 11: Twitter: Information flows, influencers, and organic communities
Chapter 12: Facebook: Public pages and inter-organizational networks
Chapter 13: YouTube: Exploring video networks
Chapter 14: Wiki networks: Connections of culture and collaboration
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