Introduction to Global Business Understanding the International Environment Global Business Functions 2nd Edition by Julian Gaspar, James Kolari, Richard Hise, Leonard Bierman, L Murphy Smith ISBN 1305642449 978-1305642447

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Product details:

ISBN 10: 1305642449 

ISBN 13: 978-1305642447

Author: Julian Gaspar, James Kolari, Richard Hise, Leonard Bierman, L. Murphy Smith

 The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare students for a global business landscape. The text flows smoothly and clearly from concept to application, asking your students to apply their learning to real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment — culture, ethics, economics, and information technology. Ensure that your students understand the procedures and concepts they need to know with MindTap for INTRODUCTION TO GLOBAL BUSINESS. MindTapTM, an online course management and learning system, combines the best of current technology to save time in planning and managing your course and assignments.

Table of contents:

 Part I Foundations of Global Business 
CHAPTER 1: The Rise of Globalization 
CHAPTER 2: The Evolution of International Business 
CHAPTER 3: Regional Economic Integration 
CHAPTER 4: The International Flow of Funds and Exchange Rates 
Part II Global Business Environment 
CHAPTER 5: The Cultural Environment 
CHAPTER 6: The Legal and Political Environment of Global Business 
CHAPTER 7: Corruption and Ethics in Global Business 
Part III Global Business Strategy and Organization 
CHAPTER 8: Entry Strategies in Global Business 
CHAPTER 9: Control of Global Business 
CHAPTER 10: The Organization of Global Business 
Part IV Managing Global Business 
CHAPTER 11: Global Human Resource Management 
CHAPTER 12: Global Marketing 
CHAPTER 13: Global Operations and Supply-Chain Management 
CHAPTER 14: Global Financial Management 
CHAPTER 15: Accounting and Taxation in Global Business

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Tags: Julian Gaspar, James Kolari, Richard Hise, Leonard Bierman, L Murphy Smith, Introduction, Global Business, Understanding, International Environment, Functions