Strategy and Success Factors of Business Schools 1st Edition by Anne Kathrin Adam ISBN 3658145188 978-3658145187

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Product details:

ISBN 10: 3658145188 

ISBN 13: 978-3658145187

Author:  Anne Kathrin Adam

 Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.

Table of contents: 

1. Introduction and Purpose of the Study

2. The Market for Higher Education

3. Assessing Institutional Success in Higher Business Education

4. Mission Statements in Higher Education

5. Strategic Groups in Higher Education

6. Evaluating Success: The Value of Benchmarking

7. The Conceptualization of a Model Examining the Strategic Profiles and Factors of Influence on Market Success in Higher Business Education

8. Empirical Assessment of Mission Statement Content

9. Identifying Strategic Groups

10. Identifying Factors of Market Success

11. Implications of Results for Strategic Performance Evaluation

12. Conclusions

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Tags: Anne Kathrin Adam, Strategy, Success Factors, Business Schools