The AI Marketing Canvas A Five Stage Road Map to Implementing Artificial Intelligence in Marketing 1st Edition Raj Venkatesan 1503628043 9781503628045

The AI Marketing Canvas A Five Stage Road Map to Implementing Artificial Intelligence in Marketing 1st Edition Raj Venkatesan – Ebook Instant Download/Delivery ISBN(s): 1503628043, 9781503628045

Product details:

• ISBN 10: 1503628043
• ISBN 13: 9781503628045
• Author: Raj

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches.

Table of contents:

PART 1. THE CHALLENGE AND THE SOLUTION

1. The Marketer’s Challenge Today

2. The AI Marketing Canvas: A Strategic Path Forward for Marketers

3. Navigating This Book

PART 2. AI AND MARKETING ESSENTIALS

4. Networks and Nodes

5. The Customer Relationship Moments Mental Model

6. What Are Artificial Intelligence and Machine Learning?

PART 3. THE AI MARKETING CANVAS: FIVE STAGES OF AI AND MACHINE LEARNING IN MARKETING

7. Elements of the AI Marketing Canvas

8. Stage 1: Foundation

9. Stage 2: Experimentation

10. Stage 3: Expansion

11. Stage 4: Transformation

12. Stage 5: Monetization

13. Putting It All Together: Starbucks

PART 4. IMPLEMENTATION

14. Managing Change

15. Getting Started

16. A Call to Action

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