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Product details:
- ISBN-10 : 1976421640
- ISBN-13 : 9781976421648
- Author: Dr. Charles Michael Austin
Today’s job market is radically different from the one our parents and grandparents knew – the one in which a loyal employee would retire after decades with the company that had hired her fresh out of college. Today, companies focus on pleasing shareholders and managing costs, leaving employees on their own, to fend for themselves. Corporate loyalty is largely a thing of the past , so savvy professionals, rather than bemoaning a new work environment for which they were not prepared, must retrain themselves and learn how to self-market for The Gig Economy. In “101 Ways to Find Work . . . and Kepp Finding Work for the Rest of Your Career!”, career development specialist Dr. Charles Michael Austin offers a commonsense approach that is practical, relevant and valuable – and will help you succeed in the 21st Century Work world.
Table of contents:
Part 1: The Context
1: Distinguish What Is from the Way You’d Like Things to Be
2: Know the Difference Between Needs and Wants
3: Learn by Doing
Part 2: Moving Your Job-Seeking Strategy into the 21st Century
4: Identify the Importance and Meaning of Work
5: Determine the Value of a Degree
6: Understand Short-Term Thinking
7: Know the Nature of the New Labor Market
8: Embrace Being a Freelancer
9: Develop a New Habit
10: Adapt to Technology
11: Increase Revenue and Cut Expenses
Part 3: The Importance of Passion
12: Start at the End
13: Don’t Worry If You Don’t Know What Your Passion Is
14: Find Your Passion
15: Your Dream Vacation
16: Career Fantasies
17: What Matters to You
Part 4: The Employer’s Perspective
18: Identify What Employers Are Looking For
19: Know Who Matters
20: Prepare for the Right Questions
21: Answer These Questions
Part 5: Communication
22: Write for Business
23: Improve Your Verbal Presentation Skills
24: Read
25: Establish and Develop Your Brand
26: Articulate Your Brand
27: Identify Your Unique Selling Proposition (USP)
28: Develop Your Sound Bite, or Elevator Pitch
29: Prepare for the Audition
Part 6: Résumés and Cover Letters
30: Use Your Résumé as a Marketing Document
31: Include the Right Information
32: One or Two Pages?
33: Appeal to Your Audience
34: Less Is More
35: Include an Objective in Your Résumé…For Now
36: Don’t Do It This Way
37: Do It Like This
38: Why the Changes?
39: Ask Someone to Proofread Your Résumé
40: Update Your Résumé On the Fly
41: Make Sure You’re a Good Fit
42: Connect in Your Cover Letter
43: Show How You’re a Match
44: Make a Plan to Meet
Part 7: Networking
45: Build a Granular Database
46: Meet in Person
47: Build a Relationship
48: Overcome Your Shyness
49: Start with Your Family and Friends
50: Work Your Affinity Groups
51: Enter Through the Side Door
52: Take The Meeting—Always
53: Hone Your Stories
54: Think of “Nos” as “Not Yets”
Part 8: Time Management
55: Get Your Priorities Straight
56: Set Manageable Milestones
57: Analyze How You Spend Your Time
58: Do as Little Work as Possible
Part 9: Organization (Yours and Theirs)
59: Identify an Organization’s Formal Structure
60: Identify an Organization’s Informal Structure
61: Make Friends with the Gatekeepers
62: Follow Up!
63: Get Organized for Networking
Part 10: Getting Out of Your Own Way
64: Get Coaching
65: Deal with Your Fear of Success
66: Conquer Shyness
67: Learn to Read Body Language
68: Create Your Look
Part 11: Building a Name for Yourself in Your Field
69: Become an Expert
70: Present
71: Publish
72: Create Your Very Own Dog and Pony Show
73: Be the Connector
Part 12: Continuing to Learn and Improve
74: Give ‘Em What They Want
75: Learn a New Language
76: Be Proficient with the Latest
77: Stay on Top of Things
78: Go Back to Campus
Part 13: Staying Sane
79: Get Out of Your Head
80: Exercise
81: Compress Your Day
82: Lean on Your Friends
83: Be Coachable
84: Flip Burgers
Part 14: Premium Marketing Strategies
85: Investigate Growth Industries
86: Have a Project to Sell
87: Learn to Negotiate
Part 15: More Artillery
88: Arm Yourself
89: Get Your Ducks in a Row
90: Network “Up”
91: Target Companies
92: Revisit Your Strategy
93: Consider Shifting to a New Field
Part 16: Building Your Online Footprint
94: Do Business on LinkedIn
95: Turn Facebook into a Marketing Tool
96: Gather Followers on Twitter
97: Use Pinterest, Instagram, and Tumblr
98: Create a Fan Base via WordPress, Yahoo! Groups, and Google+
99: Use These Sites to Find Work
100: Use These Sites for Sales and Marketing Research
101: Beware the Downside of Electronic Media
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