A business framework for international commercialization of innovative construction products First Edition by Ali Albassami , Andrew Patton McCoy ISBN 1606507052 978-1606507056

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Product details: 

ISBN 10: 1606507052

ISBN 13: 978-1606507056

Author: Ali Albassami , Andrew Patton McCoy

Businesses, consumers, industry groups, and governments understand the importance of innovation for continued economic success and improvements in quality of life. However, innovation remains an opaque topic. A paradox exists in the construction industry at-large; using innovation is vital yet challenges the value to individual organizations. This paradox is supported by a landscape that includes a sizeable graveyard of failed attempts at innovation on grand and small scales. As a result, ÒA Business Framework for International Commercialization of Innovative Construction ProductsÓ is the next book in a series looking at solutions to innovation adoption in a resistant industry. The study in this book relies on sequential explanatory mixed-method research design. Such methodologies utilize distinct phases in order to gain insight into the commercialization processes. Findings suggest perceived versus actual risks and barriers to the international commercialization process for an integral product to the construction process. Based on the identified barriers, the researchers develop market-based strategies that are incorporated into common business practices for residential construction innovation.

Table of contents: 

• 1. Introduction
• Scope and context: a case study
• Recent commercialization trends in construction
• Research goal
• Methodology
• Study significance
• Book structure
• 2. International innovation
• Introduction
• Globalization models
• Drivers to globalization
• Barriers to globalization
• Globalization methods
• 3. Innovation commercialization in residential construction
• Residential construction characteristics
• Industry context
• Market context
• Supply chain
• Risk tolerance
• Commercialization in residential construction
• Barriers to commercialization
• Characteristics affecting international commercialization
• Barriers to international commercialization
• Commercialization models
• 4. A case study of commercialization for structural insulated panels
• Innovative products: SIPs
• Commercialization of SIPs
• Barriers to SIP commercialization
• Needs and offers matching: the United States as innovation home market
• Needs and offers matching: Saudi Arabia as innovation host market
• 5. Initial framework development and analysis
• Barriers to international commercialization in residential construction
• Integrative framework
• BPMN modeling language
• Literature-based framework
• Initial framework assessment
• Literature findings
• Background of business terminology and modeling language
• Background of variables related to international commercialization
• Methodology
• Participants
• Survey design
• Data collection procedure
• Findings on survey instrument reliability
• Business terminology and modeling language used
• Variables related to international commercialization
• Summary and conclusion
• 6. Perceived barriers to international commercialization
• Survey design
• Data collection procedure
• Findings
• Organizational characteristics
• Findings specific to the research questions
• Analysis
• Organizational characteristics
• Research-specific analysis
• Summary and conclusion
• Market-based strategies for international commercialization
• 7. Actual barriers to international commercialization
• Participants
• Interview design
• Data collection procedure
• Findings
• Analysis
• Summary and conclusion
• 8. A new business framework for international commercialization
• A new framework
• Stage 1: needs and offer matching
• Stage 2: stakeholder networking
• Stage 3: feasibility study
• Stage 4: actual execution
• Framework validation
• Theoretical implications
• Limitations
• Further research
• References
• Index.

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Tags: Ali Albassami, Andrew Patton McCoy, A business framework, international commercialization