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Airline Operations and Management A Management Textbook 1st Edition Gerald N. Cook

Name: Airline Operations and Management A Management Textbook 1st Edition Gerald N. Cook
SKU: EB-5761326
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Airline Operations and Management A Management Textbook 1st Edition Gerald N. Cook Digital Instant Download

Author(s): Gerald N. Cook, Bruce G. Billig

ISBN(s): 9781138237520, 1138237523

Edition: 1

File Details: PDF, 2.57 MB

Year: 2017

Language: English

SKU: EB-5761326 Category: Technique - Transport Tags: 1138237523, 9781138237520, Airline Operations, Bruce G. Billig, Gerald N. Cook

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ISBN-10 : 1138237523
ISBN-13 : 9781138237520
Author : Gerald N. Cook, Bruce G. Billig

Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry.

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