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Product details:
- ISBN 10: 1351358707
- ISBN 13: 9781351358705
- Author: Don W. Stacks
This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: ■ Digital Media ■ Media Effects ■ Privacy ■ Dark Side ■ Applied Communication ■ Relational Communication ■ Instructional Communication ■ Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.
Table of contents:
PART ONE: STUDYING: “THEORY” DOING “RESEARCH”
CHAPTER 1 — Integrating Theory and Research: Starting with Questions
CHAPTER 2 — Thinking about Theory
CHAPTER 3 — Thinking Quantitatively
CHAPTER 4 — The Qualitative Method in Communication Research
PART TWO: MASS COMMUNICATION: APPROACHES AND CONCERNS
CHAPTER 5 — Mass Communication Theory and Research: The Dynamic Nature of Theoretical Approaches
CHAPTER 6 — Privacy Issues in Communication
CHAPTER 7 — Media Gatekeeping
CHAPTER 8 — The Agenda-Setting Role of the News Media
CHAPTER 9 — Cultivation Analysis: Research and Practice
CHAPTER 10 — Theories and Methods in Knowledge Gap Research
CHAPTER 11 — Uses and Gratifications
CHAPTER 12 — Spiral of Silence
CHAPTER 13 — International Communication
CHAPTER 14 — Violence and Sex in the Media
CHAPTER 15 — Advertising
CHAPTER 16 — Digital Media: Identity Management
CHAPTER 17 — Media Effects: A Functional Perspective
PART THREE: HUMAN COMMUNICATION APPROACHES AND CONCERNS
CHAPTER 18 — Human Communication Theory and Research: Traditions and Models
CHAPTER 19 — The Rhetorical Perspective: Doing, Being, Shaping, and Seeing
CHAPTER 20 — Persuasion
CHAPTER 21 — Interpersonal Communication
CHAPTER 22 — Delineating the Dark Side of Communication
CHAPTER 23 — Intercultural Communication
CHAPTER 24 — Intrapersonal Communication and Imagined Interactions: A Musical Application
CHAPTER 25 — Nonverbal Communication
CHAPTER 26 — Applied Communication
CHAPTER 27 — Organizational Communication: Theory and Practice
PART FOUR: INTEGRATED APPROACHES TO COMMUNICATION
CHAPTER 28 — Relational Communication
CHAPTER 29 — Internet Communication (and Social Media)
CHAPTER 30 — Corporate Communication
CHAPTER 31 — Diffusion of Innovations
CHAPTER 32 — Credibility
CHAPTER 33 — Political Communication
CHAPTER 34 — Public Relations and Integrated Communication
CHAPTER 35 — Health Communication: Social Support and Health Outcomes
CHAPTER 36 — Feminist Theory
CHAPTER 37 — Communication Ethics
CHAPTER 38 — Instructional Communication
CHAPTER 39 — Communication and the Law
PART FIVE: FUTURE OF THEORY AND RESEARCH IN COMMUNICATION
CHAPTER 40 — The Future of Communication Theory and Research
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