An Integrated Approach To Communication Theory And Research Don 1351358707 9781351358705

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Product details:

• ISBN 10: 1351358707
• ISBN 13: 9781351358705
• Author: Don W. Stacks

This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: ■ Digital Media ■ Media Effects ■ Privacy ■ Dark Side ■ Applied Communication ■ Relational Communication ■ Instructional Communication ■ Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.

Table of contents:

PART ONE: STUDYING: “THEORY” DOING “RESEARCH”

CHAPTER 1 — Integrating Theory and Research: Starting with Questions

CHAPTER 2 — Thinking about Theory

CHAPTER 3 — Thinking Quantitatively

CHAPTER 4 — The Qualitative Method in Communication Research

PART TWO: MASS COMMUNICATION: APPROACHES AND CONCERNS

CHAPTER 5 — Mass Communication Theory and Research: The Dynamic Nature of Theoretical Approaches

CHAPTER 6 — Privacy Issues in Communication

CHAPTER 7 — Media Gatekeeping

CHAPTER 8 — The Agenda-Setting Role of the News Media

CHAPTER 9 — Cultivation Analysis: Research and Practice

CHAPTER 10 — Theories and Methods in Knowledge Gap Research

CHAPTER 11 — Uses and Gratifications

CHAPTER 12 — Spiral of Silence

CHAPTER 13 — International Communication

CHAPTER 14 — Violence and Sex in the Media

CHAPTER 15 — Advertising

CHAPTER 16 — Digital Media: Identity Management

CHAPTER 17 — Media Effects: A Functional Perspective

PART THREE: HUMAN COMMUNICATION APPROACHES AND CONCERNS

CHAPTER 18 — Human Communication Theory and Research: Traditions and Models

CHAPTER 19 — The Rhetorical Perspective: Doing, Being, Shaping, and Seeing

CHAPTER 20 — Persuasion

CHAPTER 21 — Interpersonal Communication

CHAPTER 22 — Delineating the Dark Side of Communication

CHAPTER 23 — Intercultural Communication

CHAPTER 24 — Intrapersonal Communication and Imagined Interactions: A Musical Application

CHAPTER 25 — Nonverbal Communication

CHAPTER 26 — Applied Communication

CHAPTER 27 — Organizational Communication: Theory and Practice

PART FOUR: INTEGRATED APPROACHES TO COMMUNICATION

CHAPTER 28 — Relational Communication

CHAPTER 29 — Internet Communication (and Social Media)

CHAPTER 30 — Corporate Communication

CHAPTER 31 — Diffusion of Innovations

CHAPTER 32 — Credibility

CHAPTER 33 — Political Communication

CHAPTER 34 — Public Relations and Integrated Communication

CHAPTER 35 — Health Communication: Social Support and Health Outcomes

CHAPTER 36 — Feminist Theory

CHAPTER 37 — Communication Ethics

CHAPTER 38 — Instructional Communication

CHAPTER 39 — Communication and the Law

PART FIVE: FUTURE OF THEORY AND RESEARCH IN COMMUNICATION

CHAPTER 40 — The Future of Communication Theory and Research

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