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An introduction to business research methods 3rd Edition by Sue Greener 9788740308204
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An introduction to business research methods 3rd Edition Sue Greener Digital Instant Download
ISBN(s): 9788740320459, 8740320456
Edition: 3
File Details: PDF, 1.32 MB
Year: 2018
Language: English
An introduction to business research methods 3rd Edition by Sue Greener – Ebook PDF Instant Download/DeliveryISBN: 9788740308204
Full download An introduction to business research methods 3rd Edition after payment.
Product details:
ISBN-10 : 9788740308204
Author: Sue Greener
This revised edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants.
You can download the book for free via the link below.
An introduction to business research methods 3rd table of contents:
- Obsah
- Research problems and questions and how they relate to debates in Research Methods
- Chapter Overview
- Introduction
- The nature of business research
- What kind of business problems might need a research study?
- What are the key issues in research methods we need to understand?
- Questions for self review
- References
- Putting the problem into context: identifying and critically reviewing relevant literature
- Chapter Overview
- How does literature relate to research?
- What kinds of literature should we search for?
- Effective literature searching
- Critical analysis of literature
- Using Harvard referencing style
- Questions for self review
- References
- Choosing research approaches and strategies
- Topic Overview
- Different perspectives of knowledge and research which underpin research design
- Identify differing research paradigms for business
- Key differences between qualitative and quantitative research methods and how and why they may be mixed
- Criteria of validity and reliability in the context of business research
- Your choice of research strategy or design
- Questions for self review
- References
- Ethics in business research
- Chapter Overview
- How ethical issues arise in business research at every stage
- Ethical criteria used in Higher Education business research studies
- Strategies to ensure ethical issues in business research are addressed appropriately
- Questions for self review
- References
- Choosing samples from populations
- Chapter Overview
- How and why sampling relates to business research
- A range of probability and non-probability sampling techniques
- Selecting appropriate techniques for different research studies
- Assessing representativeness of samples and generalisability from samples
- Questions for self review
- References
- Quantitative research methods: collecting and analysing quantitative data
- Chapter Overview
- Anticipating how the research design is affected by data collection and analysis tools
- Recognising different types of data for analysis
- Coding and Entering data for computer analysis
- Choosing appropriate ways to present data through charts, tables and descriptive statistics
- Selecting appropriate statistical tools for the research variables
- Questions for self review
- References
- Questionnaire design and testing
- Chapter Overview
- Difficulties associated with questionnaire design
- Choosing from a range of question formats
- How to design, pilot and administer questionnaires
- Questions for self review
- References
- Using secondary data
- Chapter Overview
- What to look for as secondary data and where to find itThe contribution of secondary data to business research
- The disadvantages of using secondary data in business research and how to overcome them
- Questions for self review
- References
- Qualitative research methods: collecting and analysing qualitative data
- Chapter Overview
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