An unlikely audience Al Jazeera s struggle in America 1st Edition Youmans 0190655747 9780190655747

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Product details:

• ISBN 10: 0190655747
• ISBN 13: 9780190655747
• Author: Youmans

In 2006, the Al Jazeera Media Network sought to penetrate the United States media sphere, the world’s most influential national market for English language news. These unyielding ambitions surprised those who knew the network as the Arab media service President Bush lambasted as “hateful propaganda” in his 2004 State of the Union address. The world watched skeptically yet curiously as Al Jazeera labored to establish a presence in the famously insular American market. The network’s decade-long struggle included both fleeting successes, like the sudden surge of popular interest during the Arab spring, as well as momentous failures. The April 2016 closure of its $2 billion Al Jazeera America channel was just one of a series of setbacks. An Unlikely Audience investigates the inner workings of a complex news organization fighting to overcome deep obstacles, foster strategic alliances and build its identity in a country notoriously disinterested in international news. William Youmans argues counter-intuitively that making sense of Al Jazeera’s tortured push into the United States as a national news market, actually requires a local lens. He reveals the network’s appeal to American audiences by presenting its three independent US-facing subsidiaries in their primary locales of production: Al Jazeera English (AJE) in Washington, DC, Al Jazeera America (AJAM) in New York, and AJ+ in San Francisco. These cities are centers of vital industries-media-politics, commercial TV news and technology, respectively. As Youmans shows, the success of the outlets hinged on the locations in which they operated because Al Jazeera assimilated aspects of their core industries.

Table of contents:

1. The Obstacles to Al Jazeera in America

2. Media Ports of Entry

3. In the Beltway Before the Spring: The Rise of Al Jazeera English, Except in America

4. Al Jazeera English’s “Moment” in the Media-Politics Capital, Washington, DC

5. Al Jazeera America: The Defunct New York City Broadcast Channel

6. AJ+: Al Jazeera’s Digital Start-up in San Francisco

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