Analyzing Media Messages Using Quantitative Content Analysis in Research 4th Edition by Daniel Riffe,Stephen Lacy,Brendan R Watson,Frederick Fico ISBN 1138613983 978-1138613980

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Product details:

ISBN 10: 1138613983 

ISBN 13: 978-1138613980

Author: Daniel Riffe, Stephen Lacy, Brendan R. Watson, Frederick Fico

Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process.

The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts.

 

Table of contents: 

Preface

Chapter 1: Introduction

Chapter 2: Defining Content Analysis as a Social Science Tool

Chapter 3: Computers and Content Analysis

Chapter 4: Measurement

Chapter 5: Sampling

Chapter 6: Reliability

Chapter 7: Validity

Chapter 8: Designing a Content Analysis

Chapter 9: Data Analysis

Appendix: Reporting Standards for Content Analysis Articles

References

Author Index

Subject Index

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Tags: Daniel Riffe, Stephen Lacy, Brendan R Watson, Frederick Fico, Analyzing Media Messages, Using Quantitative Content, Analysis in Research