Applied Discourse Analysis Popular Culture Media and Everyday Life 1st Edition by Arthur Asa Berger ISBN 3319836714 978-3319836713

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Product details:

ISBN 10: 3319836714

ISBN 13:  978-3319836713

Author: Arthur Asa Berger

 This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.

Table of contents: 

1 Introduction: Li’l Abner and Critical Multimodal Discourse Analysis  
Part I Communication  
2 Communication: What Objects Tell Us  
3 Language: Speed Dating  
4 Metaphor: Love Is a Game  
5 Words: Freud on Dreams  
6 Images: Advertising  
7 Signs: Fashion  
Part II Texts  
8 Narratives: Fairy Tales  
9 Texts: Hamlet  
10 Myths: The Myth Model  
11 Genres: Uses and Gratifications  
12 Humor: Jokes  
13 Intertextuality: Parody  
Part III Concepts  
14 Ritual: Smoking  
15 Lifestyles: Grid-Group Theory  
16 Sacred and the Profane: Department Stores and Cathedrals  
17 Ideology: The Prisoner  
18 Culture: Identity  
19 Nobrow Culture: The Maltese Falcon

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Tags: Arthur Asa Berger, Applied Discourse Analysis, Popular Culture, Media, Everyday Life